DREAM TOGETHER, GOAL TOGETHER

TitleDREAM TOGETHER, GOAL TOGETHER
BrandHONDA
Product / ServiceHONDA CORPORATE
CategoryF07. Corporate Purpose & Social Responsibility
EntrantDENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM
Idea Creation DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM
Media Placement DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM
PR DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM
Production DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM
Post Production DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM

Credits

Name Company Position
Edmund Choe Dentsu One | Redder Chief Creative Officer
Christo Tchobanov Dentsu One | Redder Creative Director
Nhat Tung Trang Dentsu One | Redder Art Director
Dinh Hien Nguyen Dentsu One | Redder Copywriter
Thai Duong Nguyen Dentsu One | Redder Strategic Planning Director
Thi Cam Nguyen Dentsu One | Redder Account Manager
Thi Hai Yen Vu Dentsu One | Redder Senior Account Executive
Richard D’Alessio 116 Pictures Director
Hoang Lan Pham 116 Pictures Producer

Write a short summary of what happens in the film

The video dramatizes the popular belief among Vietnamese football fans that their passionate support helps their team achieve its victories. The edit seamlessly combines real-life sports footage from iconic games with reshot reenactments, as we follow a metaphorical attack of the National Football Team, where ordinary people of all walks of life visualize themselves on the field, actively contributing to scoring the winning goal. In the end everybody celebrates together the coming true of a dream that unites players, fans and the entire Vietnamese nation.

Please tell us how the brand purpose inspired the work

Honda brand purpose is to bring "The power of dreams" to inspire our customer everyday. We believe that when we pursue a dream, we feel empowered. This power gives us the strength to overcome challenges and inspires us to spread the joy of our dream to others.We believe that the football team's winning dreams are not theirs alone, but for all Vietnamese. That’s why our approach is “more than just the Vietnam football team; Honda will celebrate all Vietnamese dreams.”