Title | NAN-PEN-PLA-KRA-PONG (PACKED LIKE SARDINES) |
Brand | THAI UNION |
Product / Service | SEALECT DAILY |
Category | F05. Cultural Insight |
Entrant | THAI UNION Bangkok, THAILAND |
Idea Creation | YOUNGSTER BANGKOK, THAILAND |
Production | IT’S A WRAP CO. Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Nattawut Sittiwaraphan | Youngster Bangkok | Creative Director |
Boonasak Bunnahirun | Youngster Bangkok | Art Director |
Suparkorn Kansamread | Youngster Bangkok | Art Director |
Supakorn Woraphatphawan | Youngster Bangkok | Art Director |
Anagorn Phromratanapongse | Youngster Bangkok | Copywriter |
Norawit Saratsamith | Youngster Bangkok | Copywriter |
The story of young people who are facing with the crowded elevator situation. A girl and boy are unintentionally so closed to each other The girl said to the boy “Packed like sardines, do you think so?” The boy asked the girl back “Which Brand?” After the answer is said “Sealect Daily” the elevator is getting more crowded for 20% Compared to the strong point of our product that have 20% more.
Thai people usually use the sentence “Nan-Pen-Pla-Kra-Pong” (Packed like sardines in Thai) to compare the situation when they have to be in the crowded places such as elevator, transportation or shop. It’s a familiar sentence that stay with Thai people for a long time but never been used in commercial campaign before. So we selected this sentence to represent our product.