NAN-PEN-PLA-KRA-PONG (PACKED LIKE SARDINES)

TitleNAN-PEN-PLA-KRA-PONG (PACKED LIKE SARDINES)
BrandTHAI UNION
Product / ServiceSEALECT DAILY
CategoryF05. Cultural Insight
EntrantTHAI UNION Bangkok, THAILAND
Idea Creation YOUNGSTER BANGKOK, THAILAND
Production IT’S A WRAP CO. Bangkok, THAILAND

Credits

Name Company Position
Nattawut Sittiwaraphan Youngster Bangkok Creative Director
Boonasak Bunnahirun Youngster Bangkok Art Director
Suparkorn Kansamread Youngster Bangkok Art Director
Supakorn Woraphatphawan Youngster Bangkok Art Director
Anagorn Phromratanapongse Youngster Bangkok Copywriter
Norawit Saratsamith Youngster Bangkok Copywriter

Write a short summary of what happens in the film

The story of young people who are facing with the crowded elevator situation. A girl and boy are unintentionally so closed to each other The girl said to the boy “Packed like sardines, do you think so?” The boy asked the girl back “Which Brand?” After the answer is said “Sealect Daily” the elevator is getting more crowded for 20% Compared to the strong point of our product that have 20% more.

Please tell us about the cultural insight that inspired the work

Thai people usually use the sentence “Nan-Pen-Pla-Kra-Pong” (Packed like sardines in Thai) to compare the situation when they have to be in the crowded places such as elevator, transportation or shop. It’s a familiar sentence that stay with Thai people for a long time but never been used in commercial campaign before. So we selected this sentence to represent our product.

Links

Video URL