| Title | IN JELLY-TWO CRIMINAL POLICEMEN |
| Brand | TAIWAN MORINAGA CO., LTD |
| Product / Service | IN JELLY ENERGY DRINK |
| Category | D01. Branded Content & Entertainment Film |
| Entrant | DENTSU ONE Taipei City, TAIWAN |
| Idea Creation | DENTSU ONE Taipei City, TAIWAN |
| Name | Company | Position |
|---|---|---|
| Judy Tao | Dentsu One Taipei | General Manager & Chief Creative Officer |
| Tony Lin | Dentsu One Taipei | Creative Director |
| Chia Hsu | Dentsu One Taipei | Art Director |
| Bow Hsu | Dentsu One Taipei | Senior Copywriter |
| Miki Habara | Dentsu One Taipei | Business Director |
| Bora Lin | Dentsu One Taipei | Associate Business Director |
| Jennifer Tai | Dentsu One Taipei | Senior Account Executive |
Taiwan's energy drink market, competition is fierce. How to make people understand the different flavors of in Jelly within in a short amount of time and the different functions (powers) it gives consumers?
Taiwanese love to watch drama serials, so we design videos based on the characteristics of each product, and link them together through each episode. At the same time, using big date to deliver product efficacy to those in need. We also believe that in the melancholic state in 2020, humor is the best communication tool. Within the budget of 70,000 US dollars, we created 4 corresponding humorous shorts according to the characteristics of different products.