| Title | HYUNDAI MOTORS _GHOST |
| Brand | HYUNDAI MOTORS |
| Product / Service | AUTOMOBILE |
| Category | A03. Durable Consumer Goods including Automotive |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production 2 | PLANIT.PD Seoul, SOUTH KOREA |
| Additional Company | HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Wooseok Choi | INNOCEAN WORLDWIDE | Account Executive |
| Kil-hyoung Lee | INNOCEAN WORLDWIDE | Account Executive |
| Jaewoo Lee | INNOCEAN WORLDWIDE | Account Executive |
| Jaegyung Sung | INNOCEAN WORLDWIDE | Account Executive |
| Ilho Lee | INNOCEAN WORLDWIDE | Creative Director |
| Saihee Won | INNOCEAN WORLDWIDE | Copywriter |
| Sangju Kim | INNOCEAN WORLDWIDE | Art Director |
| Sujin Jo | INNOCEAN WORLDWIDE | Art Director |
| John Park | Planit | Director |
| Hyungyu Shin | Shin stealer | Planning Director |
| Jung A Kim | innocean worldwide | Chief Creative Officer |
A male character gets away from a female ‘spirit’ by using the high performing functions of a car. Within these series of short episodes, the superior performance of the vehicle (Sonata N line) has been appealed.
A maiden ghost chasing a man is a unique ghost story setting in South Korea. There is a classic code in this story where the female ghost surprises people in the toilet by playing with the toilet paper. That is why the female ghost in the episode is asking if the male wants a blue toilet paper or red toilet paper.