NEVER-ENDING LOCKDOWN

TitleNEVER-ENDING LOCKDOWN
BrandINCLUSIVE PLACES
Product / ServiceACCESSIBLE ARCHITECTURAL DESIGN FIRM
CategoryF07. Corporate Purpose & Social Responsibility
EntrantJUST GLOBAL Emeryville, USA
Idea Creation JUST GLOBAL Emeryville, USA
Idea Creation 2 INCLUSIVE PLACES Sydney, AUSTRALIA
Media Placement JUST GLOBAL Emeryville, USA
PR JUST GLOBAL Emeryville, USA
Production JUST GLOBAL Emeryville, USA
Post Production JUST GLOBAL Emeryville, USA

Credits

Name Company Position
Rob Omodiagbe Just Global Executive Creative Director
James O’Flaherty Just Global Managing Director, APAC
Zoe Poxton Just Global Account Manager
Nick Stone Just Global Art Director

Write a short summary of what happens in the film

Imagine if lockdown wasn’t just a short-term solution, but an everyday battle, when the places accessible to ‘the public’ aren't for you. All of us have experienced the isolation from our community that lockdown results in. So, it felt pertinent to highlight the ‘lockdown’ many disabled people have suffered and will continue to suffer after lockdown comes to an end for the rest of the population.

Please tell us how the brand purpose inspired the work

Inclusive Places (formerly Cheung Access) are disability access specialists based in Sydney, Australia. Christine Cheung and her team possess a level of knowledge and hands-on understanding that surpasses other organisations in the sector. They work with builders, architects and project managers to ensure both public and private spaces are fully accessible to those with living with challenges to their hearing, sight and mobility. With the global pandemic restricting access for all populations, there was a clear parallel with the disabled population and the sheer difficulty of moving in, around and out spaces which can eventually cause a number of disabled people to simply stay at home.

Links

Video URL   |   Supporting Webpage