Title | THUMBSTOPPERS |
Brand | |
Product / Service | FACEBOOK FOR BUSINESS |
Category | C02. Micro-film |
Entrant | WUNDERMAN THOMPSON Gurgaon, INDIA |
Idea Creation | WUNDERMAN THOMPSON Gurgaon, INDIA |
Production | NIRVANA FILMS Bangalore, INDIA |
Name | Company | Position |
---|---|---|
Senthil Kumar | Wunderman Thompson | Chief Creative Officer |
Sambit Mohanty | Wunderman Thompson | National Creative Director |
Siddharth Prasad | Wunderman Thompson | Executive Creative Director |
Shibnath Sen | Wunderman Thompson | Senior Creative Director |
Nuzhat Enayath | Wunderman Thompson | Copywriter |
Yashaswini Singh | Wunderman Thompson | Copywriter |
Samriddhi Shah | Wunderman Thompson | Copywriter |
Swasti Ray | Wunderman Thompson | Senior Creative Director |
Mandeep Singh | Wunderman Thompson | ECD - A/V Services |
Thumbstopper films demonstrate that an engaging story can be told in just 10 seconds. 'Short stories move hearts'. In the first film, a man standing in the aisle of a bus tries to peep down a woman's blouse. A young man, realising what's going on, pulls down his own shirt and offers his hairy chest to the other guy to look at. The ogler feels ashamed at having been caught and moves away. All this happens without the girl getting to know anything. Super: 'Not all protests are loud.' In the second film, a rich man makes a nuisance of himself by urinating against a public wall. A dog walks into frame and urinates on his expensive SUV. Super: 'Dogs don't have a choice. You do.' In the third film, a guy donates blood. After a time lapse we see him as the patient who needs a transfusion.
'Eve teasing' is a problem often faced by women traveling on public transport in India. They may find some strange man staring at them, even though they are modestly dressed. The ogler gets away with the behaviour because bystanders don't protest. Urinating in public places is a smelly nuisance, and even educated, well-off males think nothing of relieving themselves wherever they are.