| Title | SPONSOR OF MOM-AND-POP SHOP |
| Brand | DUTCHMILL |
| Product / Service | DMALT |
| Category | B01. Fast Moving Consumer Goods |
| Entrant | WUNDERMAN THOMPSON BANGKOK, THAILAND |
| Idea Creation | WUNDERMAN THOMPSON BANGKOK, THAILAND |
| Production | B1 FILMS Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Joao Braga | Wunderman Thompson Thailand | Chief Creative Officer |
| Park Wannasiri | Wunderman Thompson Thailand | Chief Creative Officer |
| Thasorn Boonyanate | Wunderman Thompson Thailand | Executive Creative Director |
| Rook Floro | Wunderman Thompson Thailand | Creative Group Head |
| Supalerk Silarangsri | Wunderman Thompson Thailand | Copywriter |
| Smach Chotitat | Wunderman Thompson Thailand | Art Director |
| Panupong Putong | Wunderman Thompson Thailand | Junior Art Director |
| Aphesa Iamsakulpanit | Wunderman Thompson Thailand | Account Director |
| Tanyakorn Pratanporn | Wunderman Thompson Thailand | Account Manager |
| Pornchanok Rattanasachol | Wunderman Thompson Thailand | Account Director |
| Raynucha Luangwilaiwan | Wunderman Thompson Thailand | Account Manager |
| Jiraporn Channawach | Wunderman Thompson Thailand | Producer |
| Duangtawan Sirikoon | B1 FILMS Company Limited | Director |
| Teeruth Satitkul | B1 FILMS Company Limited | Producer |
| Pithai Smithsuth | B1 FILMS Company Limited | Director of Photography |
| Sarawut Kaweethammawon | B1 FILMS Company Limited | Editor |
| Phiradon Witcharonasorn | B1 FILMS Company Limited | Colorist |
The film starts with a generic ad for Dmalt Cans and White Gold Milk Cans. However, instead of the usual kids, the lead actor and actress are elderly shop owners. Then it's revealed that they're starring in this ad to promote Dmalt products at their shops – then in the rest of the film, Dmalt will help promote its partner mom-and-pop shops around Thailand in return.
Traditional Trade or Mom-and-pop shops have been around for a long time in Thailand. However, their sales have been dropping due to the increase in online shopping, the expansion of CVS, and the ongoing pandemic. The Thai Milk Brand, Dmalt, has been a long-time supporter of mom-and-pop shops, since its products Dmalt Cans and White Gold Milk Cans are best sellers in these retail channels. Dmalt launched the “Sponsor of Mom-and-pop Shops” campaign in an effort to grow their businesses together during this tough time.