| Title | DEAR CLIENT, THANK YOU FOR CANCELLING OUR WORK |
| Brand | TCP |
| Product / Service | TCP GROUP |
| Category | F08. Market Disruption |
| Entrant | WUNDERMAN THOMPSON BANGKOK, THAILAND |
| Idea Creation | WUNDERMAN THOMPSON BANGKOK, THAILAND |
| Production | WUNDERMAN THOMPSON BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Joao Braga | Wunderman Thompson Thailand | Chief Creative Officer |
| Park Wannasiri | Wunderman Thompson Thailand | Chief Creative Officer |
| Thasorn Boonyanate | Wunderman Thompson Thailand | Executive Creative Director |
| Supalerk Silarangsri | Wunderman Thompson Thailand | Copywriter |
| Smach Chotitat | Wunderman Thompson Thailand | Art Director |
| Rook Floro | Wunderman Thompson Thailand | Creative Group Head |
| Supanat Wachiralappaitoon | Wunderman Thompson Thailand | Copywriter |
| Panupong Putong | Wunderman Thompson Thailand | Junior Art Director |
| Supatra Assawateppitak | Wunderman Thompson Thailand | Agency Producer |
| Nuttawut Boonpan | Wunderman Thompson Thailand | Client Service Director |
| Aphesa Iamsakulpanit | Wunderman Thompson Thailand | Accound Director |
| Jiroj Mechoojit | Wunderman Thompson Thailand | Executive Producer |
| Tanyakorn Pratanporn | Wunderman Thompson Thailand | Account Manager |
WRITTEN, EDITED, AND NARRATED ENTIRELY BY EXECUTIVE CREATIVE DIRECTOR THASORN BOONYANATE, THIS DIY VIRAL FILM IS A THANK YOU LETTER TO THE CLIENT BRAND TCP FOR CANCELLING THEIR BIGGEST PROJECT OF THE YEAR DUE TO COVID-19.
COVID-19 disrupted the whole advertising industry. TCP had to cancel its annual brand campaign which was in the planning for 6 months with Wunderman Thompson Thailand. In an equally disruptive move, ECD Thasorn Boonyanate cut a video by himself for free to thank the client for cancelling their work and posted it on his own Facebook. With zero production and media budget, the video went viral and increased recognition for both TCP and Wunderman Thompson.