| Title | THE CHAPTER OF LIFE |
| Brand | MCDONALD'S |
| Product / Service | BRANDING |
| Category | D01. Branded Content & Entertainment Film |
| Entrant | LEO BURNETT TAIWAN Taipei, TAIWAN |
| Idea Creation | LEO BURNETT TAIWAN Taipei, TAIWAN |
| Production | MILK N HONEY FILMS Taipei, TAIWAN |
| Name | Company | Position |
|---|---|---|
| Jin Yang | Leo Burnett Taiwan | Executive Creative Director |
| Nana Tsai | Leo Burnett Taiwan | Associate Creative Director |
| Chiahan Chen | Leo Burnett Taiwan | Associate Creative Director |
| Leslie Chang | Leo Burnett Taiwan | Chief Strategy Officer |
| Peter Lu | Leo Burnett Taiwan | Strategic Planning Manager |
| Ruby Shen | Leo Burnett Taiwan | Business Director |
| Hugo Chou | Leo Burnett Taiwan | Business Director |
| Phoenix Yu | Leo Burnett Taiwan | Account Director |
| Lillie Huang | Leo Burnett Taiwan | Account Executive |
| Eliza Liu | Leo Burnett Taiwan | Account Executive |
| Evans Kao | Leo Burnett Taiwan | Producer |
| Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
It's a Brand film for McDonald's Taiwan. Base on a true story of world famous violinist Jimmy Lin who is also an American professor who teaches violin for decades. We launched the brand film a week before Teacher's Day, aim to make people know how teacher sees every student, how they discover their strength and when they fail, how they guide them onto the right path. And this journey is why being a teacher feels so good.
Every year, 28th of September is Taiwan's National Teacher's Day. But apart from a day off, no one has done anything for it. This Brand Film for McDonald's Taiwan aim to remind everyone about how their teacher dedicated to their life. Base on the true story of world famous violinist Jimmy Lin. The film created talk-ability and successfully remind people to pay respect to teachers who has changed their life.