| Title | SCENT OF LOVE |
| Brand | P&G |
| Product / Service | DOWNY |
| Category | B01. Fast Moving Consumer Goods |
| Entrant | RABBIT DIGITAL GROUP Bangkok, THAILAND |
| Idea Creation | RABBIT DIGITAL GROUP Bangkok, THAILAND |
| Production | SUNETA HOUSE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Noranit Yasopa | Rabbit's Tale | Chief Creative Officer |
| Arm Buddhaphol | Rabbit's Tale | Creative Director |
| Jirayu Jetphunsap | Rabbit's Tale | Senior Art Director |
| Varut Pipattanabancha | Rabbit's Tale | Senior Copywriter |
| Pannarot Kanpot | Rabbit's Tale | Content Executive |
| Sunard Thanasanakson | Rabbit's Tale | CEO |
| Sarin Ittinuntaweerachai | Rabbit's Tale | Senior Project Manager |
| Kathleen Wongsanganan | Rabbit's Tale | Client Service Director |
| Nuttarine Lekcharoenvong | Rabbit's Tale | Group Account Director |
| Sirapa Kanchanasuppawong | Rabbit's Tale | Account Manager |
| Sirattchaya Phaingam | Rabbit's Tale | Account Executive |
| Teerapol Suneta | Suneta | Director |
| Chanapa Ployarunrung | Suneta | Producer |
We all have a special scent that never lasts from our mind. No matter how long it takes, a memory of a time can be magically recalled after a single smell. This film will take the audiences back to the time again and arouse wishes for taking care of their love in order to keep it smell as sweet as the first day.
According to the cultural context of Thai families, apart from caresses and hugs, taking care of members’ clothes is another way to express their love and caring. Moreover, wearing clothes which Mother has prepared for on special occasions such as first job interview or wedding day is like a holy blessing. Sometimes some Thai people also kept these clothes as a sacred memory.