ANCHITI LONME’

TitleANCHITI LONME’
BrandICHITAN
Product / ServiceICHITAN GREEN TEA HONEY LEMON ICY MINT
CategoryB01. Fast Moving Consumer Goods
EntrantVMLY&R THAILAND Bangkok, THAILAND
Idea Creation VMLY&R THAILAND Bangkok, THAILAND

Credits

Name Company Position
Trong Tantivejakul VMLY&R Thiland Chief Creative Officer
Atichai Sangthong VMLY&R Thailand Deputy Chief Creative Officer
Santhad Lheamchanchai VMLY&R Thailand Creative Group Head
Panas Jansang VMLY&R Thailand Senior Copywriter
Ekaluck Charanvas VMLY&R Thailand Chief Strategic Officer
Phumphat Thiphangkul VMLY&R Thailand Consulting Manager Strategy & Business Development
Kanda Plengpanich VMLY&R Thailand Business Director
Sarun Prathuangsuksri VMLY&R Thailand Client Engagement Director
Monsicha Wattanaparuda VMLY&R Thailand Client Engagement Executive
Kamonthip Pa-obthong VMLY&R Thailand Production Manager
Warinyaporn Thitirattanachai VMLY&R Thailand Production Coordinator

Write a short summary of what happens in the film

The agency curate street fashion break through the Youth Culture for summer inspire by green tea. From the long partnership The agency and Ichitan Green Tea Launched new Ichitan Honey Lemon Icy Mint that will change this summer like no one did before. It’s cold It’s cool. By using the High-end street fashion double layer design to demonstrate how cold when you have the Honey Lemon Icy Mint Tea. It’s twist It’s fun and it’s so different from all of the summer campaign.

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