Title | SUPERHEROES |
Brand | STAR INDIA |
Product / Service | DISNEY+ HOTSTAR |
Category | F05. Cultural Insight |
Entrant | DDB MUDRA Mumbai, INDIA |
Idea Creation | DDB MUDRA Mumbai, INDIA |
Production | EARLY MAN FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Rahul Mathew | DDB Mudra Group | Chief Creative Officer |
Shagun Seda | DDB Mudra Group | Creative Head - West |
Godwin Dmello | DDB Mudra Group | Group Creative Director |
Sanket Wadwalkar | DDB Mudra Group | Group Creative Director |
Siddhesh Khatavkar | DDB Mudra Group | Group Creative Director |
Vilsen Gonsalves | DDB Mudra Group | Group Creative Director |
Meenaz Lala | DDB Mudra Group | Agency Producer |
Anurag Tandon | DDB Mudra Group | Managing Partner |
Rakesh Varma | DDB Mudra Group | Associate Vice President |
Shashank Sharma | DDB Mudra Group | Account Director |
Hemant Joshi | DDB Mudra Group | Account Manager |
Aashna Pareek | DDB Mudra Group | Account Manager |
Mehak Jaini | DDB Mudra Group | Planning Director |
Ketan Rambhia | DDB Mudra Group | Senior Strategist |
This film is a story of a group of superheroes who want to watch the IPL games together during the lockdown. But their super-partners stop them because it’s unsafe to step out. It starts with FlyBoy telling his friend that he’ll be right there. But just as he flies out of his window, his partner, Stretch Girl, holds him back with an outstretched arm. Similarly, Laser Girl stops her partner Magnet Man from leaving the house. And Ice Boy does the same when his partner, Invisible Girl tries to sneak out. The frustration at having to stay home is evident. Especially because they won’t be able to watch the game with their friends. But that’s when the voiceover offers a solution – Disney+ Hotstar that lets you watch and chat so that you can experience the feeling of watching it with your friends.
The Indian Premier League is one of the world’s biggest sporting leagues; bigger than the NBA and Major League Baseball. And if cricket is India's biggest religion, watching the games together with friends is its biggest ritual. But 2020 was the year of Covid-19. India was one of the first few countries to go into complete lockdown. And even though friends were craving to catch the games together, family members often talked sense into them, urging them to stay at home and stay safe. Our idea was built on this insight of there being two kinds of people in India – those that were fatigued by the lockdown and wanted to step outside, and those who were extra-careful and advocated staying at home.