| Title | 2 SECONDS |
| Brand | OKAYAMA TOYOPET |
| Product / Service | SAFETY DRIVE ZERO PROJECT |
| Category | F07. Corporate Purpose & Social Responsibility |
| Entrant | GEEK PICTURES INC. Tokyo, JAPAN |
| Idea Creation | DAIICHI AGENCY CO.,LTD. Okayama, JAPAN |
| Idea Creation 2 | POPS Tokyo, JAPAN |
| Production | GEEK PICTURES INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takemoto Hiroaki | Daiichi Agancy | Account Team |
| Junichi Tanaka | POPS | Creative Director |
| Hitoshi Tanaka | POPS | Creative Team |
| Yoshiaki Mikuni | N/A | Director |
| Kosui Yamashina | GEEK PICTURES | Producer |
| Tamaki Hashimoto | GEEK PICTURES | Production Manager |
| Tetsuro Hirano | N/A | Photographer |
| Tomohiro Takahashi | N/A | Lighting Designer |
| Junichi Otsuka | N/A | Editor |
| Nobuyuki Shimura | DIGITAL GARDEN INC. | Editor |
| Hisashi Nemoto | L’espace Vision Co., Ltd. | Colorist |
| Ayumi Ueki | Otie | Hair and Makeup |
The movie plan is focused on the time, “2 seconds.” With the sound of the second hand, the camera zooms out slowly and shoots various people watching something every 2 seconds. At a cut of a man, we realize they are looking at their smartphone. At the same time as driving seats appears in the background and the screen goes dark with the sound of brake squeal and car accident. The scene implies that the car moves during taking their eyes off and their life take a bad turn.nds.
Okayama ToyoPet, is one of the Toyota car dealers based in Okayama prefecture, Japan, promotes annually enlightenment of traffic safety as“The project of NO traffic accident.” In 2020, they made a movie for prevention and enlightenment of using smartphone while driving. They took aim that everyone realizes and remembers the truth which cars move about 22m in 2 seconds.