AAI - DINOSAUR VS UNICORN

Short List
TitleAAI - DINOSAUR VS UNICORN
BrandAAI
Product / ServiceINSURANCE COVER
CategoryA06. Consumer Services / Business to Business
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Media Placement OMD NEW ZEALAND Auckland, NEW ZEALAND
Production GOOD OIL FILMS Auckland, NEW ZEALAND
Additional Company DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Gary Steele DDB Group New Zealand Executive Creative Director
Ben Pegler DDB Group New Zealand Creative Director
Julia Ferrier DDB Group New Zealand Art Director
Renee Bryant DDB Group New Zealand Copywriter
Judy Thompson DDB Group New Zealand Agency Executive Producer
Claire Colohan DDB Group New Zealand Senior Agency Producer
Kate Lines DDB Group New Zealand Lead Business Partner
Lucy Paykel DDB Group New Zealand Senior Business Director
Sam French DDB Group New Zealand Senior Business Manager
Rupert Price DDB Group New Zealand Chief Strategy Officer
Thinza Mon DDB Group New Zealand Planning Director
Carina Egelhof DDB Group New Zealand Lead Digital Strategist
George Mackensie Good Oil​ Managing Director
Mark Foster Good Oil​ Executive Producer
Adam Gunser Good Oil​ Director
Crighton Bone Crighton Bone Freelance DOP
Mark Burnett The Editors Editor
Rick Kofoed Freelance Production Design
Andrew Hellen ALT.VFX Australia ALT.VFX Australia
Celeste Fairlie ALT.VFX Australia Senior VFX Producer
Jayce Attewell ALT.VFX Australia Production Manager
Chris Rentoul ALT.VFX Australia Lead Animator
John Trudgian ALT.VFX Australia Animator
Jordan McInnes ALT.VFX Australia Rigging TD
Nick Angus ALT.VFX Australia FX TD / Head of 3D
Jamie White ALT.VFX Australia Lighting & Rendering Artist
Phil Outen ALT.VFX Australia 2D Compositor
Craig Matuschka Liquid Studios Sound Design
Jonathan Mihaljevich Franklin Road Managing Director
Rebecca Lloyd OMD New Zealand Account Director
Pamela Figueroa OMD NEW ZEALAND Account Manager
Winnie Nadi OMD New Zealand Digital Performance Specialist
Richard Park AAI Head of Marketing and Distribution
Melodie Vickars AAI Brand and Marketing Manager
Catherine Dilly AAI Marketing Manager
Charles Tatham AAI Brand and Marketing Team Leader

Write a short summary of what happens in the film

AA Insurance is launching its new campaign, titled Dinosaur vs Unicorn, as part of its successful Live a Little Freer platform. In a mystical clash of fantasy and reality, DDB New Zealand has teamed up with AA Insurance to create a campaign that moves away from feeding the insurance fear. The campaign by DDB New Zealand rises above product offers and playfully communicates AA Insurance’s role in covering the things people care about, so Kiwis can live free from worry about what could go wrong. The debut spot follows a juvenile T-rex as she stalks her otherworldly unicorn prey around a family home. Bumping and bashing about, the playful chase narrowly misses precious objects. Towards the end of the spot, the two characters reveal their true identity… a father and daughter.

Cultural / Context information for the jury

AA Insurance is launching its new campaign, titled Dinosaur vs Unicorn, as part of its successful Live a Little Freer platform. In a mystical clash of fantasy and reality, DDB New Zealand has teamed up with AA Insurance to create a campaign that moves away from feeding the insurance fear. The campaign by DDB New Zealand rises above product offers and playfully communicates AA Insurance’s role in covering the things people care about, so Kiwis can live free from worry about what could go wrong. The debut spot follows a juvenile T-rex as she stalks her otherworldly unicorn prey around a family home. Bumping and bashing about, the playful chase narrowly misses precious objects. Towards the end of the spot, the two characters reveal their true identity… a father and daughter.