HOW NOT TO DRIVE IN JAPAN

TitleHOW NOT TO DRIVE IN JAPAN
BrandAIG JAPAN HOLDINGS
Product / ServiceCORPORATE
CategoryD01. Branded Content & Entertainment Film
EntrantAOI PRO. INC. Akasaka, Tokyo, JAPAN
Idea Creation TBWA\HAKUHODO INC. Tokyo, JAPAN
Production AOI PRO. INC. Akasaka, Tokyo, JAPAN

Credits

Name Company Position
Kazoo Sato TBWA\HAKUHODO Inc. Chief Creative Officer
Takahiro Hosoda TBWA\HAKUHODO Inc. Executive Creative Director
Shuhei Tsuji TBWA\HAKUHODO Inc. Creative Director
Matt Stoddart TBWA Melbourne Creative Director
Keisuke Shimizu TBWA\HAKUHODO Inc. Senior Art Director
Yosuke Sugioka TBWA\HAKUHODO Inc. Senior Art Director
Kana Takarada TBWA\HAKUHODO Inc. Designer 
Masa Okazaki TBWA\HAKUHODO Inc. Executive Planning Director 
Keita Kawakatsu TBWA\HAKUHODO Inc. Strategic Planning Director
Yoku Ishida TBWA\HAKUHODO Inc. Strategic Planning Supervisor 
Ryo Kobayashi TBWA\HAKUHODO Inc. Senior Copy Writer
Jake McLennan TBWA Melbourne Senior Copy Writer
Masato Midorikawa TBWA\HAKUHODO Inc. Agency Producer
Akio Ohno TBWA\HAKUHODO Inc. Account Director
Kasumi Shimada TBWA\HAKUHODO Inc. Account Director
Keisuke Egami TBWA\HAKUHODO Inc. Account Director
Rena Sonokawa TBWA\HAKUHODO Inc. Account Supervisor
Motoki Hanyuda TBWA\HAKUHODO Inc. Account Executive
Issei Kono TBWA\HAKUHODO Inc. Account Executive
Hideyuki Kobayashi TBWA\HAKUHODO Inc. PR Planner
Kyosuke Hashimoto TBWA\HAKUHODO Inc. PR Planner
Keisuke Mizusako AOI Pro. Inc. Producer
Masahiro Kawaguchi AOI Pro. Inc. Producer
Hisashi Eto CluB_A Director
Jun Yoshikawa AOI Pro. Inc. Global Producer
Riki Sakai AOI Pro. Inc. Global Producer
Andreas Johannessen N/A Cinematographer
Yuji Wada N/A Gaffer
Tomohiro Kaminaga groove Location coordinator
Etsuko Akiba art labo Production Designer
Chika Yokote N/A Stylist
Saori Hattori N/A Hair & Make up
Yusuke Nakamura BEPOP Casting
Aki Mizutani CUTTERS STUDIOS Offline Editor
Sachi Sasaki CUTTERS STUDIOS Offline Editor
Yusuke Yasuda CUTTERS STUDIOS Online Editor

Write a short summary of what happens in the film

ALL BLACKS, the rugby team of New Zealand, devote themselves to show foreign tourists how not to drive in Japan. ALL BLACKS tackles a car driven by a foreign tourist who drives on the right side according to the rules of his own country and pushes it to the opposite side of the road. ALL BLACKS kick helmets and put them on the tourists riding on motorcycles without helmets. ALL BLACKS prevent an accident by stopping a car that goes on despite the stop sign by the road. ALL BLACKS pick up the tourists who were taking selfies with traffic control robot and carry them to a safe place. Every time foreign tourists, who are unfamiliar with Japanese traffic rules, are about to make a violation, suddenly ALL BLACKS appear and lead them to the right direction.

Cultural / Context information for the jury

As it is explained in the film, traffic rules in Japan are unique and different from those in other countries. So often it is difficult for foreign drivers without prior knowledge to adjust to Japanese rules right away.