Title | HOW NOT TO DRIVE IN JAPAN |
Brand | AIG JAPAN HOLDINGS |
Product / Service | CORPORATE |
Category | D01. Branded Content & Entertainment Film |
Entrant | AOI PRO. INC. Akasaka, Tokyo, JAPAN |
Idea Creation | TBWA\HAKUHODO INC. Tokyo, JAPAN |
Production | AOI PRO. INC. Akasaka, Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA\HAKUHODO Inc. | Chief Creative Officer |
Takahiro Hosoda | TBWA\HAKUHODO Inc. | Executive Creative Director |
Shuhei Tsuji | TBWA\HAKUHODO Inc. | Creative Director |
Matt Stoddart | TBWA Melbourne | Creative Director |
Keisuke Shimizu | TBWA\HAKUHODO Inc. | Senior Art Director |
Yosuke Sugioka | TBWA\HAKUHODO Inc. | Senior Art Director |
Kana Takarada | TBWA\HAKUHODO Inc. | Designer |
Masa Okazaki | TBWA\HAKUHODO Inc. | Executive Planning Director |
Keita Kawakatsu | TBWA\HAKUHODO Inc. | Strategic Planning Director |
Yoku Ishida | TBWA\HAKUHODO Inc. | Strategic Planning Supervisor |
Ryo Kobayashi | TBWA\HAKUHODO Inc. | Senior Copy Writer |
Jake McLennan | TBWA Melbourne | Senior Copy Writer |
Masato Midorikawa | TBWA\HAKUHODO Inc. | Agency Producer |
Akio Ohno | TBWA\HAKUHODO Inc. | Account Director |
Kasumi Shimada | TBWA\HAKUHODO Inc. | Account Director |
Keisuke Egami | TBWA\HAKUHODO Inc. | Account Director |
Rena Sonokawa | TBWA\HAKUHODO Inc. | Account Supervisor |
Motoki Hanyuda | TBWA\HAKUHODO Inc. | Account Executive |
Issei Kono | TBWA\HAKUHODO Inc. | Account Executive |
Hideyuki Kobayashi | TBWA\HAKUHODO Inc. | PR Planner |
Kyosuke Hashimoto | TBWA\HAKUHODO Inc. | PR Planner |
Keisuke Mizusako | AOI Pro. Inc. | Producer |
Masahiro Kawaguchi | AOI Pro. Inc. | Producer |
Hisashi Eto | CluB_A | Director |
Jun Yoshikawa | AOI Pro. Inc. | Global Producer |
Riki Sakai | AOI Pro. Inc. | Global Producer |
Andreas Johannessen | N/A | Cinematographer |
Yuji Wada | N/A | Gaffer |
Tomohiro Kaminaga | groove | Location coordinator |
Etsuko Akiba | art labo | Production Designer |
Chika Yokote | N/A | Stylist |
Saori Hattori | N/A | Hair & Make up |
Yusuke Nakamura | BEPOP | Casting |
Aki Mizutani | CUTTERS STUDIOS | Offline Editor |
Sachi Sasaki | CUTTERS STUDIOS | Offline Editor |
Yusuke Yasuda | CUTTERS STUDIOS | Online Editor |
ALL BLACKS, the rugby team of New Zealand, devote themselves to show foreign tourists how not to drive in Japan. ALL BLACKS tackles a car driven by a foreign tourist who drives on the right side according to the rules of his own country and pushes it to the opposite side of the road. ALL BLACKS kick helmets and put them on the tourists riding on motorcycles without helmets. ALL BLACKS prevent an accident by stopping a car that goes on despite the stop sign by the road. ALL BLACKS pick up the tourists who were taking selfies with traffic control robot and carry them to a safe place. Every time foreign tourists, who are unfamiliar with Japanese traffic rules, are about to make a violation, suddenly ALL BLACKS appear and lead them to the right direction.
As it is explained in the film, traffic rules in Japan are unique and different from those in other countries. So often it is difficult for foreign drivers without prior knowledge to adjust to Japanese rules right away.