| Title | THE UNDEFEATABLE CREW |
| Brand | GREAT EASTERN LIFE ASSURANCE |
| Product / Service | EMPOWERMENT OF PEOPLE WITH DISABILITIES / DISABILITY INSURANCE |
| Category | B02. Healthcare |
| Entrant | BLKJ Singapore, SINGAPORE |
| Idea Creation | BLKJ Singapore, SINGAPORE |
| Production | BLKJ Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Melvin Ong | Freelance | Co-Director |
| Zoe Zora | Freelance | Set Designer |
| David Aitabir | Freelance | Visual Artist |
| Sophie Soon | Freelance | Lead Talent / Music Consultant |
| Joji Jacob | BLKJ | Creative / Co-Founder |
| Khalid Osman | BLKJ | Creative / Co-Founder |
| Lester Lee | BLKJ | Creative / Co-Founder |
| Michael Chin | BLKJ | Associate Creative Director |
| Joseph Chan | BLKJ | Associate Creative Director |
| Dalton Choo | BLKJ | Art Director |
| Seth Han | BLKJ | Copywriter |
| Rowena Bhagchandani | BLKJ | Chief Executive Officer / Co-Founder |
| Fiona Huang | BLKJ | Business Director |
| Wan Ru Sim | BLKJ | Senior Account Manager |
| Israel Tan | BLKJ | Account Manager |
| Nicole Peng | BLKJ | Account Executive |
| K Cheng | BLKJ | BLKJ |
| Caleb Huang | Freelance | Co-Director |
| Shaun Yeo | Reel Loco Productions | Executive Producer |
| Rennie Gomes | Yellow Box Studios | Executive Producer (Music) |
This is the story about how Great Eastern (a leading insurance company from Singapore) brought together 4 creatives with disabilities to form a production crew and produce a music video like no other. Instead of just casting people with disabilities, we hired them and put them in charge of the production – letting them tell their own stories, their way.
We refused to go down the usual route of sappy storytelling, a route that most insurance companies in Singapore tend to take. Great Eastern is, after all, a company that seeks to empower people and help them 'live lifeproof'. We don't do pity. We don't patronise our viewers. And we're certainly not into fear-mongering. Our strategy was to bring alive the spirit of our brand, and of Great CareShield – a new insurance plan designed to help people rise above disability and stay on the path to their dreams.