Write a short summary of what happens in the film

The commercial opens with the iconic music track “Freedom 90!” by George Michael. The camera tracks along the floor to a drum kit where we see a drummer in action – but this is no ordinary drummer. As the camera pulls back, we discover it’s an orangutan and she’s swept up in the joy of the track, drumming along in the rainforest. We hear George Michael cry out “…because I don’t belong to you and you don’t belong to me” before the song hits a crescendo with the “freedom” chorus, and the orangutan looks directly into the viewer’s eyes as the line appears on screen next to her: THE CHOICES YOU MAKE CAN CHANGE HER WORLD. She continues her joyful drumming as we pull back through the rainforest and see the DARRELL LEA logo appear and the final super: NOW 100% PALM OIL FREE

Please tell us how the brand purpose inspired the work

Living up to its brand purpose, DARRELL LEA MAKES IT BETTER, Darrell Lea was inspired to make tangible improvements to their environmental impact. In a bold move that took 2 years to complete, they completely removed palm oil from their range of over 40 products. A brave step for a confectionary brand where taste is everything. In doing so they became the first major confectionary brand in Australia to become 100% palm oil free and had a huge impact beyond their own sales and market share. By showing leadership, Darrell Lea helped inform and inspire consumers to make better choices. Beyond consumers, Darrell Lea are inspiring other manufacturers to “make it better” too. In fact, only 8 days after the launch of the Palm Oil Free campaign, Cadbury owner Mondelez announced they’d be tightening their palm oil supply chains so by 2025 it will no longer be connected to deforestation.