RENO2 IS COMING! 9:16

TitleRENO2 IS COMING! 9:16
BrandOPPO
Product / ServiceOPPO RENO2 SMARTPHONE
CategoryB03. Durable Consumer Goods including Automotive
EntrantOPPO Shenzhen, CHINA
Idea Creation OPPO Shenzhen, CHINA
Idea Creation 2 MOTHER SHANGHAI Shanghai, CHINA
Production NEXUS STUDIOS London, UNITED KINGDOM
Production 2 MIGHTY NICE Sydney, AUSTRALIA
Post Production FACTORY London, UNITED KINGDOM

Credits

Name Company Position
Mother Shanghai Mother Shanghai Creative
Joseph Lau OPPO Creative Director
Chris O’Reilly Nexus Studios Executive Creative Director
Rebecca Archer Nexus Studios Producer
Tracey Cooper Nexus Studios Executive Producer
Derek Walsh Nexus Studios Production Manager
Dave Slade Nexus Studios Editor
Thomas Heleta Nexus Studios Editor
Tina Braham Mighty Nice Senior Producer
Diana Angelius Mighty Nice Head of studio
Haein Kim Nexus Studios & Mighty Nice Director & all art (Security)
Paul Rhodes Nexus Studios & Mighty Nice Director & all art (Security)
Michael Shiao Chen Nexus Studios & Mighty Nice Director, Design, Animator (Karate)
Chris Angelius Nexus Studios & Mighty Nice Compositor (Creatures, Karate)
Jack Cunningham Nexus Studios & Mighty Nice Director (Cat, Scientist)
German Diez Nexus Studios & Mighty Nice Compositor (Cat, Scientist, Wrestlers)
Callum Strachan Nexus Studios & Mighty Nice Art Director (Scientist)
Nicolas Ménard Nexus Studios & Mighty Nice Creative Supervisor (Scientist)
Andy Spence Nexus Studios & Mighty Nice CG Lead (Scientist, Wrestlers)
Dorianne Fibleuil Nexus Studios & Mighty Nice 3D Generalist (Scientist, Wrestlers, Birdsnest)
Link Lee Nexus Studios & Mighty Nice Compositor (Scientist)
Joffrey Zeitouni Nexus Studios & Mighty Nice Animator (Scientist)
Jack Hallett Factory Studios Sound Designer
Lucy Spong Factory Studios Audio Producer
Lanxi Cai OPPO Creative Manager
Zac Zhu OPPO Creative Manager

Write a short summary of what happens in the film

Collaborating with 10 different artists and animators from around the world, we created a series of entertaining animations to engage our young China target audience by educating them how to pronounce correctly the product name “Reno”.

Cultural / Context information for the jury

In China, the overall English language capability is very low. Apart from tier 1 and 2 cities, most of our target audience do not know how to pronounce the word “Reno”. Even more educated people tends to pronounce the name wrong with different tones like “Weno”, “Vano” or “Re-no”. This became a huge obstacle for the new product series to become a stronger brand in the market.

Links

Video URL