| Title | THE PROJECT OF “#THANKS TO FARMERS” |
| Brand | THE NATIONAL FEDERATION OF AGRICULTURAL COOPERATIVE ASSOCIATIONS |
| Product / Service | GRATITUDE TO FARMERS FOR PROVIDING UNINTERRUPTED AGRICULTURAL AND LIVESTOCK PROD |
| Category | F05. Cultural Insight |
| Entrant | ASAHI ADVERTISING Tokyo, JAPAN |
| Idea Creation | ASAHI ADVERTISING Tokyo, JAPAN |
| Production | AZ INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshiharu Oyama | Asahi advertising Inc. | Senior Creative Director |
| Yoshiharu Oyama | Asahi advertising Inc. | Senior Creative Director |
| Yusuke Fukushima | Asahi advertising Inc. | Creative Director |
| Yoshinori Nishimaki | Asahi Advertising Inc, | Planning Director |
| Takefumi Iizuka | Asahi advertising Inc. | Account Director |
| Tomoki Fukuyama | Asahi advertising Inc. | Account Supervisor |
| Norio Hara | Asahi advertising Inc. | Senior Director |
| Megumi Saito | Asahi advertising Inc. | International coordinator |
| Yuji Takano | Asahi advertising Inc. | Senior Director |
| Kinuyo Kawadu | Asahi advertising Inc. | Communication Designer |
| Natsuki Yuboku | Asahi advertising Inc. | Media Planner |
| Satoru Watabe | Freelance | Director（Film Director) |
| Takuyuki Saito | d'Arc inc. | Photographer/Cinematographer |
| Yasumasa Terui | Freelance | Sound Recordist/Sound Editor |
| Toru Wada | kickup inc. | Music Producer |
| Yasuhiro Takano | Freelance | Composer |
| Yusuke Hayashi | Freelance | Composer |
| Takahiro Watanabe | AZ,inc. | Producer |
| Yuka Kobayashi | AZ,inc. | Production Manager |
A school band of Narashino High School with one of the best performance skills in Japan, performed to express our gratitude and support for the farmers. Kasumi Ishikawa, a table tennis player for Tokyo 2021 Olympic participated in the performance as a rhythm player by lifting a table tennis racket and ball. You can hear the "Ping Pong" sound in the video. "Cheers from Farming Land" as an original song by ZEN-NOH created for the video ad which farmers cheer on Kasumi Ishikawa with this song.
Based on the following background, Narashino High School’s great performance in the summer strongly impresses the Japanese people - In Japan, there is a culture of cheering on people who are working hard with school bands. - “Summer” and “High School Student” reminds Japanese people “Koshien,” Japanese high school baseball championship. - Koshien as Japanese high school baseball championship is one of biggest event in summer for many Japanese people including not fans of baseball. - Narashino High School has a strong baseball team participated in the championship several time before and Japan’s top level school band. - Dream of high school students of school band is to cheer on baseball players from the same high school with their performance at Koshien Stadium. - However, the "Koshien" was cancelled this year due to COVID-19 and school band students lost the opportunity to perform on the stage of their dreams.