THE MECHANIC

TitleTHE MECHANIC
BrandSAMSUNG
Product / ServiceHOME APPLIANCES
CategoryF07. Corporate Purpose & Social Responsibility
EntrantTHAI SAMSUNG ELECTRONICS Bangkok, THAILAND
Idea Creation CHEIL WORLDWIDE Bangkok, THAILAND
Production CHEIL WORLDWIDE Bangkok, THAILAND

Credits

Name Company Position
Satit Jantawiwat Cheil (Thailand) Chief Creative Officer

Write a short summary of what happens in the film

A young man was born with mechanical hands which represent his talent. He always helps his neighbors fix electronic appliances using his talent but the results are not always perfect. One day, his girlfriend does not longer appreciate his mechanical hands, she said he is not special but a weirdo. When he was disappointed with himself, he found out that, many people have special hands like him at Samsung Dual Vocational Education Program. He joins the program and starts learning from both theoretical lessons and gaining real work experiences. Finally, he becomes a professional service staff and has a happy ending love life.

Please tell us how the brand purpose inspired the work

Samsung Thailand has established a Dual vocational educational program since 2016 from the brand positioning “Do what you can’t”, to support vocational students who don’t have many opportunities in Thai society by providing them theoretical lessons, workshops, and training

Links

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