Write a short summary of what happens in the film

This is a launch campaign for Ethnic noodle product from NISSIN. The core target is young women who get hooked on social media. We launched the “Hinting Ethnic” video. When our audiences thought we are trying to explain these techniques of “Hinting” through our video, but it was actually our ethnic noodle products and logo that are being “Hinting”. We show that how a company can quietly brag about their product charmingly. When we release the video, we also ask our female cast to do some “Hinting” post on social media, which became a viral news that day. The next day, we release a behind the scenes video featuring her viral social network post, showing that it was an ad campaign for our products all along.

Cultural / Context information for the jury

Hinting you are in a relationship on social media, is an act about not bragging about your relationship too obviously, but bragging through giving people clues and hints so that they will notice.