FREE FALL

Short List
TitleFREE FALL
BrandAMART
Product / ServiceFURNITURE
CategoryA03. Durable Consumer Goods including Automotive
EntrantBMF Sydney, AUSTRALIA
Idea Creation BMF Sydney, AUSTRALIA
Production GOODOIL FILMS Sydney, AUSTRALIA
Production 2 LEVEL TWO MUSIC Melbourne, AUSTRALIA
Production 3 RUMBLE STUDIOS Sydney, AUSTRALIA
Post Production ARC EDIT Sydney, AUSTRALIA
Post Production 2 TURNING STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Alex Derwin BMF Chief Creative Officer
Stephanie Allen BMF Creative
Fiona McLeod BMF Design Director
Melinda Cole BMF Senior Designer
Christina Aventi BMF Chief Strategy Officer
Thomasine Burnap BMF Group Planning Director
Stephen McArdle BMF Chief Executive Officer
Richard Woods BMF Head of Account Management
Siham Zirkak BMF Senior Account Manager
Jenny Lee-Archer BMF Head of TV
Hamish Rothwell BMF Director
Juliet Bishop Good Oil Films Executive Producer
Andrew McLean Good Oil Films Executive Producer
Jac Fitzgerald Good Oil Films Director Of Photography
Joe Jennings Good Oil Films Director of Photography Aerials
Greg Wilson Good Oil Films Director Of Photography Shotover
Lucas Baynes Good Oil Films Editor
Elliott Wheeler Turning Studios Composer

Write a short summary of what happens in the film

Amart is a common sense purchase. They’re a low-cost furniture retailer that makes good quality stuff – for the price. Unlike the fancy furniture stores, they don’t charge the earth, and unlike their low-cost competitors, they don’t cut corners. To launch their all-inclusive guarantee, we carried out an unconventional torture test to prove it. So we decided to throw a couch out of an airplane at 15, 000 ft. Viewers receive a glimpse into the mind of the free-falling sofa as it plummets through the sky to the ground.