Title | MAEPRANOM |
Brand | PHIBOONCHAI MAEPRANOM THAI CHILI PASTE CO., LTD. |
Product / Service | MAEPRANOM CHILLI SAUCE |
Category | A01. Fiction & Non-Fiction Film: Up to 5 minutes |
Entrant | SOUR BANGKOK, THAILAND |
Idea Creation | SOUR BANGKOK, THAILAND |
Media Placement | SOUR BANGKOK, THAILAND |
Production | PHENOMENA Bangkok, THAILAND |
Post Production | MATAD Bangkok, THAILAND |
Post Production 2 | EDITUDE POST PRODUCTION Bangkok, THAILAND |
Post Production 3 | CINE SOUND STUDIO Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Damisa Ongsiriwattana | Sour Bangkok | Executive Creative Director |
Warunpon Trithepwijit | Sour Bangkok | Creative Director |
Warangrat Rattanabumrung | Sour Bangkok | Creative Group Head |
Sitta Chantarawong | Sour Bangkok | Art Director |
Warisara Fungthawewong | Sour Bangkok | Art Director |
Damisa Ongsiriwattana | Sour Bangkok | Art Director |
Warunpon Trithepwijit | Sour Bangkok | Copywriter |
Warangrat Rattanabumrung | Sour Bangkok | Copywriter |
Kawinpob Panbanpeaw | Sour Bangkok | Copywriter |
Pimmard Leenutaphong | Sour Bangkok | Managing Director |
Somruetai Sanchayakorn | Sour Bangkok | Senior Account Manager |
Napas Warasestasak | Sour Bangkok | Social Media Director |
Tevit Phadungnanon | Sour Bangkok | Social Media Planner |
Jiraphat Chaithongkham | Sour Bangkok | PR & Social Media Manager |
Wuttipon Thanopajai | Sour Bangkok | Agency Producer |
Thanonchai Sornsriwichai | Phenomena | Director |
Apisit Mingsamoh | Phenomena | Assistant Director |
Pronsuda Piyarattanapong | Phenomena | Producer |
Sawanya Jitrarat | Phenomena | Post Producer |
Nita Arunsiri | Phenomena | Production Manager |
Manop Boonwipas | Matad Editing House | Editor |
Akira Ngamphathipong | Matad Editing House | Assistant Editor |
Sarayouth Phuksawattanachai | Edittide Post Production House | Colorist |
Parson Thirawat | Edittide Post Production House | Online Artist |
Sakchai Kangvanprasert | CineSound | Sound Engineer |
Terdsak Janpan | Cinesound | Music Composer |
MaePranom (Mother “Pranom”), a brand that has been in Thai households for 61 year, spice up the couple’s night in hilarious film aiming to connect with a younger audiences with the new packaging for the chilli sauce. Directed by the most famous Thai Director, Thanonchai. The story is entertaining and filled with lots of unexpected twists until we know that there is MaePranom sauce in tube package to help solve the couple’s life issue.
The chilli sauce MaePranom (Mother “Pranom”) is the legendary brand that has been with Thai people, especially housewives, for 61 years. The brand wanted to connect with younger generation who seeks for convenient lifestyle by launching the new package, an instant Tube Sauce.
The idea demonstrated a moody relationship of marriage couples whose tiny problem has gone so big without good listening of each other. Directed by the most famous Thai Director, Thanonchai. The story is entertaining and filled with lots of unexpected twists until we know that there is MaePranom sauce in tube package to help solve the couple’s life issue.
HOW THE CHILLI SAUCE HELPS SPICE UP MARRIED COUPLES FOR ALL NIGHT LONG.
The idea demonstrated a moody relationship of marriage couples whose tiny problem has gone so big without good listening of each other. Directed by the most famous Thai Director, Thanonchai. The story is entertaining and filled with lots of unexpected twists until we know that there is MaePranom sauce in tube package to help solve the couple’s life issue.
After launch, the film was a big hit and create buzz with 4 million views in 2 days.