Summary

Speight’s Dance not only transformed one of our countries most iconic beer brands, it’s redefined modern mateship for New Zealanders. One of the most significant pieces of communications for Speight’s in over two decades, it catapulted the brand back into cultural conversations and turned around drinkers turning away from mainstream beer. The impact was immediate and seismic, creating a chain reaction across the family; transforming perceptions and driving unprecedented growth into a brand that many would have said was dead and buried. 3 years on, its impact still defies expectations.