GET BACK, TOHOKU.

TitleGET BACK, TOHOKU.
BrandEAST JAPAN RAILWAY COMPANY
Product / ServiceTOHOKU SHINKANSEN
CategoryA03. Long-Term Creative Effectiveness
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production CREATIVE POWER UNIT Tokyo, JAPAN
Production 2 ICHIKURA OFFICE Tokyo, JAPAN
Production 3 COTORI-OFFICE Tokyo, JAPAN
Production 4 FUMIHITO KATAMURA PHOTOGRAPH OFFICE Tokyo, JAPAN
Production 5 YOKOHAMA SUPER FACTORY Tokyo, JAPAN
Additional Company DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN

Credits

Name Company Position
Takuma Takasaki DENTSU INC. Executive Creative Director
Yoshihiro Yagi DENTSU INC. Creative Director / Art Director
Hiroshi Ichikura Ichikura Office,inc. Copywriter
Waca Sakamoto COTORI-OFFICE Copywriter
Daisuke Hatakeyama Creative Power Unit Designer
Masashi Fujita Creative Power Unit Designer
Fumihito Katamura Fumihito Katamura Photograph Office Photographer
Koji Wada DENTSU INC. Agency Producer
Akiko Seino DENTSU INC. Agency Producer
Nao Namura DENTSU INC. Account Executive
Naoto Ikegami DENTSU INC. Account Executive
Masahiro Mashima DENTSU INC. Account Executive
Takako Yamada Yokohama Super Factory Photo Producer
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director

Summary

“Get Back, Tohoku.” is an ongoing, ten-year campaign developed for the East Japan Railway Company after the 2011 earthquake and tsunami that devastated Japan’s Tohoku region. Launched in the wake of tragedy, it required close client-agency collaboration and a relationship of trust to make daring decisions in unprecedented circumstances. Presenting trains as heroic figures that unite people and communities, it has lifted the spirits of a suffering nation and contributed to the recovery of the railway and the entire Tohoku region.

Links

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