Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Fast Moving Consumer Goods
WILLBOARDS MAXIM T.O.P COFFEE	INNORED Seoul	SOUTH KOREA
UNLOCK YOUR HOME PARTY ANIMAL BUDWEISER BUDWEISER BEER	SERVICEPLAN CHINA Shanghai	CHINA
THE SECRET SUPPORTER DUTCH MILL GROUP DUTCH MILL	CJ WORX Bangkok	THAILAND
SUBWAY : LESS MARKETING, MORE MEAT. SUBWAY THE MEAT STACK SANDWICH	VAYNERMEDIA Singapore	SINGAPORE
STEINLAGER - BLACK LAUNDRY LION PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE	DDB NEW ZEALAND Auckland	NEW ZEALAND	Bronze
ROLLING STOCKERS NISSIN FOODS HOLDINGS CO., LTD CUP NOODLE	TOPPAN PRINTING Tokyo	JAPAN
KIDS LOVE VEGETABLES SEIYU VEGETABLES	ENJIN Tokyo	JAPAN
B1 EDM BUDWEISER BUDWEISER EDM LIVE SHOW	BUDWEISER CHINA Shanghai	CHINA
A02 Healthcare
WHERE BABIES COME FROM GENEA IVF AND FERTILITY SERVICES	CHE PROXIMITY Melbourne	AUSTRALIA
VOICE DOODLER ILLUMA, WYETH INFANT NUTRITION MILK FORMULA	OGILVY Shanghai	CHINA	Short List
THE HIGH SCHOOL GREENID NGO	HAPPINESS SAIGON / AN FCB ALLIANCE Ho Chi Minh City	VIETNAM
THE CHEERING BANDAGE YOUNG CHEMICAL, FACEBOOK KOREA THE CHEERING BANDAGE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
PHARMONIC PIZZA NIHON PHARMACEUTICAL UNIVERSITY KAMPO AROMA COURSE	TOPPAN PRINTING Tokyo	JAPAN
CHECKUP CHAMPIONSHIP HDY HOLDINGS, THE UNIVERSITY OF TOKYO, ADVANCED INDUSTRIAL SCIENCE & TECHNOLOGY HEALTH IMPROVEMENT PROGRAM	HAKUHODO KETTLE INC. Tokyo	JAPAN
BEACH GUARDIANS HUMAN NATURE SUN LOTION	WUNDERMAN THOMPSON Hong Kong	HONG KONG
A03 Durable Consumer Goods including Automotive
TEST DRIVE TO A TEST DRIVE SUZUKI AUSTRALIA SUZUKI VEHICLES	SUZUKI Melbourne	AUSTRALIA
SUZUKI ROOMS SUZUKI AUSTRALIA SUZUKI VEHICLES	SUZUKI Melbourne	AUSTRALIA
MICROCODES SAMSUNG SAMSUNG GALAXY S20	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
IKEA ANIMAL CROSSING CATALOGUE IKEA HOME FURNITURE	OGILVY TAIWAN Taipei City	TAIWAN
DAS TALKOMOBILE SUZUKI SUZUKI BALENO	SUZUKI Melbourne	AUSTRALIA
CATCH! ENJOY AIR DOWN THE NORTH FACE AIR DOWN JACKET	INNORED Seoul	SOUTH KOREA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
'TRAIN'ING EAST JAPAN RAILWAY COMPANY., LTD. EAST JAPAN RAILWAY COMPANY., LTD.	McCANN HEALTH Tokyo	JAPAN
STAY HOME MILES EXCHANGE THAI AIRWAYS THAI AIRWAYS	WUNDERMAN THOMPSON BANGKOK	THAILAND	Bronze
SAFE SALE EMART SAFE SALE	CHEIL WORLDWIDE Seoul	SOUTH KOREA
MCDONALD'S RIDE THRU MCDONALD'S PHILIPPINES MCDONALD'S PHILIPPINES	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
GROCERIES FOR MEMORIES FAIRPRICE GROUP FAIRPRICE FINEST SUPERMARKET	IRIS SINGAPORE	SINGAPORE
GOOD MORNING WORLD TOURISM NEW ZEALAND NEW ZEALAND TOURISM	SPECIAL GROUP Auckland	NEW ZEALAND
EMERGENCY EEL EXHIBITION ORIX AQUARIUM CORPORATION SUMIDA AQUARIUM	DENTSU INC. Tokyo	JAPAN
EAT YOUR WORDS OPORTO VEGAN BURGER	LEO BURNETT SYDNEY	AUSTRALIA
ART FESTIVAL L(A)UNCH BOX AGRICULTURE DEPARTMENT, NEW TAIPEI CITY GOVERNMENT AND JUMING MUSEUM JINSHAN LIGHT FESTIVAL	DENTSU ONE Taipei City	TAIWAN
A05 Media / Entertainment
WORLD'S MOST REPORTED TRAILER TRIGGER HAPPY THAPPAD	DENTSU WEBCHUTNEY Mumbai	INDIA	Bronze
THE FIRST TAKE THE FIRST TAKE MUSIC THE FIRST TAKE	TBWA\HAKUHODO INC. Tokyo	JAPAN	Short List
A06 Consumer Services / Business to Business
SLOWAYS NRMA INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	Silver
SIGNATURE SEARCHES GOOGLE GOOGLE SEARCH	R/GA SYDNEY	AUSTRALIA	Short List
MICRO UNIVERSE TENCENT TENCENT WE SUMMIT	TENCENT Shenzhen	CHINA
FREE POWER MODE POWERSHOP POWERSHOP	whiteGREY Melbourne	AUSTRALIA
FIRST SATURDAY NRMA INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA
CARBON THUMBPRINT CAMPAIGN BELONG CARBON NEUTRAL MOBILE AND INTERNET	BELONG Melbourne	AUSTRALIA
ANZ MR HUMFREEZ ANZ BANK ANZ BANK	TBWA\AUCKLAND	NEW ZEALAND
A07 Not-for-profit / Charity / Government
YOUR PLASTIC DIET WWF PLASTIC DIET	GREY MALAYSIA Petaling Jaya	MALAYSIA	Bronze
WORLD'S BIGGEST LOCKDOWN. WORLD'S BIGGEST POLICE FORCE. INDIAN POLICE FORCES: MUMBAI POLICE, UTTAR PRADESH POLICE, PUNJAB POLICE... SELF-POLICING INITIATIVE DURING THE LOCKDOWN	LOWE LINTAS Mumbai	INDIA
TOA BASMI CORONA PT. DANI COOPERATIVE	ISOBAR Jakarta	INDONESIA
TMB DONATION BIB TMB BANK TMB PARK RUN	DREAM RIDERS Bangkok	THAILAND
TICKETS FROM AAREY AAREY CONSERVATION GROUP NGO	McCANN INDIA Mumbai	INDIA
THE PERFECT VOICEOVERS CAUSES FOR ANIMALS SINGAPORE ANIMAL SHELTERS AND ADOPTION	EDELMAN SINGAPORE	SINGAPORE
THE PENGUIN AND THE WHALE UNITED NATIONS CHINESE YOUTH DIALOGUE ON THE FUTURE	TENCENT Shenzhen	CHINA
THE BOOSTER TAG RACV AND TAC ROAD SAFETY	CHE PROXIMITY Melbourne	AUSTRALIA
MY FIRST PYONGYANG FRIEND MINISTRY OF UNIFICATION MY FIRST PYONGYANG FRIEND	HS AD Seoul	SOUTH KOREA
LOVE, TRANSLATED IMDA & FACEBOOK NONE	BLKJ Singapore	SINGAPORE
INSIDE OUT BREAST CANCER TEES BREAST CANCER FOUNDATION BREAST SELF-CHECK	DDB SINGAPORE	SINGAPORE

A01 Fast Moving Consumer Goods
WILLBOARDS
MAXIM T.O.P / COFFEE

INNORED Seoul

SOUTH KOREA
UNLOCK YOUR HOME PARTY ANIMAL
BUDWEISER / BUDWEISER BEER

SERVICEPLAN CHINA Shanghai

CHINA
THE SECRET SUPPORTER
DUTCH MILL GROUP / DUTCH MILL

CJ WORX Bangkok

THAILAND
SUBWAY : LESS MARKETING, MORE MEAT.
SUBWAY / THE MEAT STACK SANDWICH

VAYNERMEDIA Singapore

SINGAPORE
STEINLAGER - BLACK LAUNDRY
LION / PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE

DDB NEW ZEALAND Auckland

NEW ZEALAND

Bronze
ROLLING STOCKERS
NISSIN FOODS HOLDINGS CO., LTD / CUP NOODLE

TOPPAN PRINTING Tokyo

JAPAN
KIDS LOVE VEGETABLES
SEIYU / VEGETABLES

ENJIN Tokyo

JAPAN
B1 EDM
BUDWEISER / BUDWEISER EDM LIVE SHOW

BUDWEISER CHINA Shanghai

CHINA