HIDE & SEEK

TitleHIDE & SEEK
BrandTENCENT MEDIPEDIA
Product / ServiceTENCENT MEDIPEDIA APP
CategoryA02. Digital Illustration
EntrantTENCENT Shenzhen, CHINA
Idea Creation TENCENT Shenzhen, CHINA
Idea Creation 2 SHANGHAI G11 ADVERTISING Beijing, CHINA
Media Placement TENCENT Shenzhen, CHINA
PR TENCENT Shenzhen, CHINA
Production AMUSEDART Beijing, CHINA

Credits

Name Company Position
Vincent Li Tencent General Manager
Akae Wang Tencent Executive Creative Director
Zita Zou Tencent Copywriter
Ivy Huang Tencent Art Director
Ken Lin Tencent Art Director
Dong Xie Tencent Art Director
Sonja Xu Tencent Assistant Art Director
Ahjan Huang Tencent Agency Producer
Hunter Zhang Tencent Project Director
Nichole Yu Tencent Project Manager
Bamboo Ye G11 Creative
Rong Huang G11 Creative
Shuang Xie G11 Art Director
Fan Fashiono AmusedArt Art Director
Zheng Liu AmusedArt Producer

Describe the creative idea

We created a H5 game "Hide and Seek". 10 most influential world-wide viruses in history is hidden in the game. We redesigned them artistically based on real virus structures and re-presented them to the public, so that the mysterious virus is no longer mysterious. People can stitch the pieces together and find antidote of virus according to the game tips. Through this interactive way, it will interest people to have curious about medical knowledge.

Describe the execution

First, we picked 10 viruses from thousands of discovered human diseases in many centuries. Redesigned it artistically based on real virus structures. This made those unknown virus esthest and antidotes turned into an eye-catching art work. Then We use advanced algorithms and programming to enable complex structures to interact smoothly in H5 programs. The users were invited to find the special angle through puzzle interaction to unlock the final answers. They would become new users of Tencent Medipedia , when they completed the game successfully. We also designed a speed-racing mechanism that allows users to compete with each other on social platforms, which further enhancing the spread.

Links

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