| Title | PLAY DO CAR |
| Brand | NISSAN MOTOR |
| Product / Service | CLAY CAR |
| Category | A02. Digital Illustration |
| Entrant | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| Production | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| Production 2 | WHATEVER INC. Tokyo, JAPAN |
| Production 3 | BASSDRUM Tokyo, JAPAN |
| Production 4 | COCONOE Okayama, JAPAN |
| Production 5 | TOW CO.,LTD Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masao Tsutsumi | Nissan Motor Co., Ltd. | Division General Manager |
| Tomo Kosaka | Nissan Motor Co., Ltd. | Senior Manager |
| Rie Mizuno | Nissan Motor Co., Ltd. | Brand and Media Strategy Department Japan Marketing Division |
| Kazue Shiga | Nissan Motor Co., Ltd. | Brand and Media Strategy Department Japan Marketing Division |
| Kazoo Sato | TBWA\HAKUHODO INC. | Chief Creative Officer |
| Takahiro Hosoda | TBWA\HAKUHODO INC. | Executive Creative Director |
| Kaname Aratame | TBWA\HAKUHODO INC. | Creative Director |
| Hideyuki Tanaka | TBWA\HAKUHODO INC. | Creative Director |
| Katsuhiro Shimizu | TBWA\HAKUHODO INC. | Art Director |
| Takumi Sekiya | TBWA\HAKUHODO INC. | Activation Planner |
| Yutaka Sato | TBWA\HAKUHODO INC. | Agency Producer |
| Hiroshi Miyamoto | TBWA\HAKUHODO INC. | Account Team |
| Tatsuki Nunomura | TBWA\HAKUHODO INC. | Account Team |
| Michitaka Kubota | TBWA\HAKUHODO INC. | Account Team |
| Mizuka Murata | TBWA\HAKUHODO INC. | Account Team |
| Takuya Beppu | TOW CO.,LTD | Executive Producer |
| Daiki Kobayashi | TOW CO.,LTD | Art Director |
| Takuma Takeo | TOW CO.,LTD | Producer |
| Tomohiro Fukuda | TOW CO.,LTD | Producer |
| Yasuhiro Kamichika | TOW CO.,LTD | Producer |
| Yoshihiro So | Whatever Inc. | Director / Designer / Composer |
| Takashi Okada | Whatever Inc. | Unity Engineer / Programmer |
| Comomo Kanayama | Whatever Inc. | 3DCG Designer |
| Junya Yamada | Coconoe Inc. | Technical Director / Unity Engineer / Programmer |
| Ryu Junhee | Coconoe Inc. | Electric Engineer |
| Ryuki Nagahora | Bassdrum Inc. | Composer |
| Masaaki Nishimura | TOKYO | Director |
| Seiya Matsumiya | Black Cat White Cat / DISCO In-House at TBWA\HAKUHODO | Music Producer |
| Joe Connor | Black Cat White Cat / DISCO In-House at TBWA\HAKUHODO | Associate Music Supervisor |
| Miyo Koya | TYO Inc. PRO2_2 | Producer |
| Takashi Ito | TYO Inc. PRO2_2 | Producer |
| Kazuki Nakamoto | TYO Inc. PRO2_2 | Production Manager |
PLAY DO CAR is an educational program that conveys the excitement of the future of mobility. Through workshops that foster creativity and interactive hands-on devices, children can experience the cars of the future while having fun. The dream cars the children mold with the Nendo clay is scanned into a 3D model on the spot. The car is then brought to life and transformed into a car and brought to life as a character that drives around autonomously on the giant monitor screen. The monitor is a touch panel, where children can interactively enjoy and experience the city and the excitement of the mobility of the future first hand.
- This program was held for 12 days at the Tokyo Motor Show 2019. - We developed a system that scans the dream cars made with clay on the spot. The system automatically equips the scanned body with four tires, so that any shape can become a "car" on the spot. In addition, the cars are given "eyes" that appear on the monitor as 3D characters that drive freely and in the interactive future city. Through the touch-panel monitor, visitors can enjoy experiencing the future of mobility by interacting with the city where their own car drives autonomously. In addition, several elementary schools in the area adopted the program as part of their lesson plan, and the entire class visited the motor show venue to participate in the program as part of a field trip. - The program, which included a workshop on how to make a dream car with nendo clay, was fully booked for the entirety (12 days) of the exhibition. - During the 12 days of the motor show, 1,285 people participated in the experience. - In addition to the general public who visited the venue, elementary schools near the venue adopted the event as part of a class field trip. - Seventy-three percent of the participating children answered that they would like to drive an electric car or an automatic car in the future. - Web Media Exposure: 41 - Television Exposure: 6