Describe the creative idea

For years Pulsar fans or Pulsarmaniacs used gravity defying stunts and adrenaline-fueled riding to express themselves on the road. As times changed and we entered the digital world, they needed a way to express themselves on social media like they did on the road. Introducing Pulsar Stunt font, A font inspired by stunting. An illustrated font that had a stunt embedded in each letter, designed for Pulsarmaniacs to take their mania from the road onto social media. 26 letters and 10 numbers that could be found as GIFs on Instagram stories and as Stickers on Facebook. Finally, bikers around the world had a font they could call their own.

Describe the execution

Our Target Audience were thrill seekers who used bike stunts to express themselves on the road. Our idea was to give them something equally thrilling, that would allow them to express themselves on social media. We wanted to create a font that we could integrate into the Facebook and Instagram. But that proved to be a long and tedious challenge. Being available on these platforms was the key to the success of the font. Implementation: To overcome this challenge, we introduced the font as GIFs using Giphy and Tenor. This enabled the fonts to be accessible on Instagram, Facebook and even Whatsapp. The fonts could also be downloaded from our website. The Use of illustration We illustrated a bike stunt to form each letter of the English alphabet. So each letter had a wheelie, stoppie, a slide or a jump embedded in it. Since the fonts appeared as GIFs we animated each stunt to give each letter dynamism and movement. Users could customize and create their own stories on Facebook and Instagram using the stunt font. Scale: 1 Launch Film 10 Demo videos - for every community 6 Instagram reels 10 Instagram & Facebook posts 35 stories on Instagram and Facebook Brand relevance Our brand was always synonymous with stunt riding . So creating a stunt font our riders could use on social media was the perfect way to connect with our audience. Touch Points: Facebook, Instagram Stories, Microsite Timelines: Launched December 3rd 2020 - 31 December 2020