Title | DUNHUANG FUTURE MUSEUM |
Brand | TENCENT |
Product / Service | TENCENT FOUNDATION |
Category | A01. UI |
Entrant | INYOUNG Guangzhou, CHINA |
Idea Creation | INYOUNG Guangzhou, CHINA |
Idea Creation 2 | TENCENT MARKETING SOLUTION Shenzhen, CHINA |
Name | Company | Position |
---|---|---|
HUI ZOU | inyoung | CCO |
SHUO SHENG | inyoung | GCD |
LIHANG LAN | inyoung | CD |
JIANPING PAN | inyoung | CD |
YUE ZHENG | inyoung | AD |
HUOQUN YU | inyoung | Copywriter |
FENG XU | Tencent Marketing Solution | Senior Brand Manager |
The interactive H5 “Dunhuang Future Museum” applies sensing technology from the microphone of a mobile phone, imitates the process of weathering and erosion by means of blowing into the microphone, and allows people to see the remnants of murals at different times in the future. This will awaken a sense of responsibility in every visitor to donate actively and safeguard this national treasure.
A 360° virtual tour will be released at WeChat Moments, the largest social media platform in China, to achieve an immersive experience. The H5 campaign will be distributed for one week through popular apps and platforms, such as Douban, NetEase Music, and Himalaya.