DUNHUANG FUTURE MUSEUM

TitleDUNHUANG FUTURE MUSEUM
BrandTENCENT
Product / ServiceTENCENT FOUNDATION
CategoryA01. UI
EntrantINYOUNG Guangzhou, CHINA
Idea Creation INYOUNG Guangzhou, CHINA
Idea Creation 2 TENCENT MARKETING SOLUTION Shenzhen, CHINA

Credits

Name Company Position
HUI ZOU inyoung CCO
SHUO SHENG inyoung GCD
LIHANG LAN inyoung CD
JIANPING PAN inyoung CD
YUE ZHENG inyoung AD
HUOQUN YU inyoung Copywriter
FENG XU Tencent Marketing Solution Senior Brand Manager

Describe the creative idea

The interactive H5 “Dunhuang Future Museum” applies sensing technology from the microphone of a mobile phone, imitates the process of weathering and erosion by means of blowing into the microphone, and allows people to see the remnants of murals at different times in the future. This will awaken a sense of responsibility in every visitor to donate actively and safeguard this national treasure.

Describe the execution

A 360° virtual tour will be released at WeChat Moments, the largest social media platform in China, to achieve an immersive experience. The H5 campaign will be distributed for one week through popular apps and platforms, such as Douban, NetEase Music, and Himalaya.

Links

Application URL