Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
E06 Co-Creation & User Generated Content
DIDI HERO DIDI AUSTRALIA DIDI HERO	WE ARE SOCIAL Sydney	AUSTRALIA	WE ARE SOCIAL Sydney	AUSTRALIA
DIGI NYANYI LAGU RAYA DIGI TELECOMMUNICATIONS SDN BHD DIGI	REPRISE Petaling Jaya	MALAYSIA	REPRISE Petaling Jaya	MALAYSIA
TIKTIONARY BYTEDANCE KK TIKTOK	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo PYRAMID FILM QUADRA INC. TOKYO ADBRAIN INC. Tokyo	JAPAN	Silver
THERE’S NOTHING WRONG WITH BEING A CROW !? JAPANESE COMIC CLOSE	ASAHI ADVERTISING Tokyo	JAPAN	FRONTIER INTERNATIONAL Tokyo WAN 55 INC. Tokyo	JAPAN
IKEA ANIMAL CROSSING CATALOGUE IKEA HOME FURNITURE	OGILVY TAIWAN Taipei City	TAIWAN
#MASKINDIA THE TIMES OF INDIA MASK INDIA MOVEMENT	WUNDERMAN THOMPSON Mumbai	INDIA	PVR PICTURES LIMITED Mumbai	INDIA
GOOD MORNING WORLD TOURISM NEW ZEALAND NEW ZEALAND TOURISM	SPECIAL GROUP Auckland	NEW ZEALAND	SWEETSHOP Auckland NIMBLE Auckland	NEW ZEALAND	Bronze
A CIPHERED RELEASE OF MUSIC VIDEO : STRAY SHEEP CODE SONY MUSIC LABELS / REISSUE RECORDS KENSHI YONEZU "STRAY SHEEP"	SIX Tokyo	JAPAN	SIX Tokyo	JAPAN	Short List
BRAUN X FORMOSA CHANG HENG LEONG HANG CO. LTD BRAUN SHAVER	UNI-SURF DIGITAL MARKETING Taipei City	TAIWAN	UNI-SMART DIGITAL MARKETING Taipei	TAIWAN
DOSTI KI PAATSHAALA DIGITAL ARISTOTLE ARISTOTLE APP	BLUEBOT DIGITAL PVT. LTD. Bangalore	INDIA	BLUEBOT DIGITAL PVT. LTD. Bangalore	INDIA
#TIRORITUNE MCDONALD’S JAPAN 500 YEN EXTRA VALUE MEAL	TBWA\HAKUHODO INC. Tokyo	JAPAN	TBWA\HAKUHODO INC. Tokyo	JAPAN
E07 Content Placement
ADD AN AD HDFC BANK HDFC BANK FESTIVE TREATS	KINNECT Mumbai	INDIA	KINNECT Mumbai	INDIA
KIDSCAN - REAL MEALS KIDSCAN NEW ZEALAND SHOW CASING POVERTY-STRICKEN FAMILY COOKING DINNER TO RAISE AWARENESS	DDB NEW ZEALAND Auckland	NEW ZEALAND
THE FLOATING CITY IN ACNH BRUE FRONTIER FLOATING CITY	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN	MAKE IT CO-OP INC. Tokyo	JAPAN
E08 Community Building & Management
WHAT'S YOUR DAEMON? HBO ASIA HIS DARK MATERIALS SEASON 1	THIS IS TOMMY Singapore	SINGAPORE	THIS IS TOMMY Singapore	SINGAPORE
KUALI BAKERS FONTERRA BRANDS (M) SDN BHD ANCHOR	STAR MEDIA GROUP BERHAD Petaling Jaya	MALAYSIA	STAR MEDIA GROUP Petaling Jaya	MALAYSIA
E09 Social Data & Insight
NIKE NEXT%: SPEED IS YOUR CURRENCY NIKE NIKE	MINDSHARE CHINA Shanghai	CHINA	AKQA Shanghai	CHINA
SOCIAL DATA & INSIGHT – LINDT LINDOR CAMPAIGN LINDT LINDOR	INCA Taipei	TAIWAN	INCA Taipei	TAIWAN
HYUNDAI 4 SECOND REVIEWS HYUNDAI HYUNDAI VENUE	ANALOGFOLK Sydney	AUSTRALIA	HOOLIGAN COLLECTIVE Sydney	AUSTRALIA
PUBLICLY TRADED LIFESTYLES HEALTHCARE AUSTRALIA LIFESTYLES	FCB/SIX NY	USA	EDITING HOUSE Toronto GRAYSON MUSIC Toronto	CANADA
UNREAL FANS OF REAL KASHMIR ADIDAS + REAL KASHMIR FC REAL KASHMIR FC	CHEIL INDIA Gurgaon	INDIA
E10 Emerging Platforms
ZOOM INTO HISTORY NATIONAL MUSEUM OF SINGAPORE PERMANENT COLLECTION	OGILVY SINGAPORE	SINGAPORE	OGILVY SINGAPORE	SINGAPORE
GLOBAL PRIDE CROSSING INTERPRIDE, EUROPEAN PRIDE ORGANISERS ASSOCIATION (EPOA) GLOBAL PRIDE 2020	WE ARE SOCIAL Singapore	SINGAPORE	SWIPEBACK Montreuil	FRANCE	Bronze
PARACHUTE #CHAMPIBEATS PARACHUTE ADVANSED PARACHUTE ADVANSED HAIR OIL	VMLY&R Mumbai	INDIA	VMLY&R Mumbai FERRIS WHEEL STUDIOS Gurugram	INDIA
SHOP2GIVE GIPHY UNILEVER UNILEVER	GIGIL Manila	THE PHILIPPINES	FACEBOOK Manila	THE PHILIPPINES
THUMBSTOPPERS FACEBOOK FACEBOOK FOR BUSINESS	WUNDERMAN THOMPSON Gurgaon	INDIA	NIRVANA FILMS Bangalore	INDIA
# TRY & BUY - AI & FACE RECOGNITION ORRA ORRA TOGETHER COLLECTION	MEDIACOM Mumbai	INDIA	MCANVAS Mumbai	INDIA
F01 Branded Games
GAME CHRONICLE ALL NIPPON AIRWAYS IS JAPAN COOL?	ENJIN Tokyo	JAPAN	BIRDMAN Tokyo	JAPAN	Short List
SOLAR FOREST HANWHA SOLAR FOREST APP	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
TRACEABILITY JOURNEY AMYWAY NUTRILITE	dentsu mcgarrybowen Taipei City	TAIWAN
THE FLOATING CITY IN ACNH BRUE FRONTIER FLOATING CITY	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN	MAKE IT CO-OP INC. Tokyo	JAPAN
TYPING HERO MINISTRY OF CULTURE, SPORTS AND TOURISM TYPING HERO	HS AD Seoul	SOUTH KOREA	BOMBARAM Seoul HE WAS BORN Seoul VIXEN STUDIO Seoul HANBOM STUDIO Seoul	SOUTH KOREA
COLES LITTLE SHOP COLES COLES APP	COLES GROUP LIMITED Victoria	AUSTRALIA	DELOITTE DIGITAL Melbourne	AUSTRALIA
G01 Tangible Tech
NEW NOSE KAO CORPORATION NEW BEADS	BIRDMAN Tokyo	JAPAN	BIRDMAN Tokyo COLORS Tokyo EPOCH Tokyo	JAPAN
SMOKE FREE CAMPAIGN TO ON-LINE SMOKE FREE CAMPAIGN MINISTRY OF HEALTH AND WELFARE PROGRAM BASED ON GPS AND AR	HS AD Seoul	SOUTH KOREA	HS AD Seoul	SOUTH KOREA
UNIQLO THERMOART UNIQLO CO., LTD. HEATTECH	TBWA\HAKUHODO INC. Tokyo	JAPAN	AOI PRO. INC. Akasaka, Tokyo RHIZOMATIKS Tokyo MOUNT Tokyo	JAPAN
PURPLE HIVE PROJECT BEGA BEGA B HONEY	THINKERBELL Melbourne	AUSTRALIA			Gold Spike
TUNA SCOPE 2020 KURA SUSHI, INC. "TUNA SCOPE" AND "AI TUNA"	DENTSU INC. Tokyo	JAPAN	INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo KOOZYT, INC. Tokyo DENTSU LIVE INC. Tokyo DENTSU CREATIVE X INC. Tokyo DENTSU INC. Osaka	JAPAN	Short List
G02 Spatial Tech
FASHION SHOW FOR VIRTUAL BEING GIRLSAWARD INC. EVENTS	DENTSU INC. Tokyo	JAPAN	TOHJAK INC. Tokyo CLIVER Tokyo ANTENNA INC. Tokyo	JAPAN
G03 New Realities & Voice Activation
5G KUNG FU SHOWDOWN HUAWEI HUAWEI MATE30 PRO 5G	OGILVY Beijing	CHINA	MOD MEDIA CO. LTD. Shanghai YC VIRTUAL REALITY TECH CO., LTD Shenzhen	CHINA	Short List
H01 Integrated Campaign Led by Digital
MUSICIANS WANTED 2019 VANS MUSIC COMPETITION	ZLASHY Hong Kong	HONG KONG	SUPER NATURE DESIGN Shanghai	CHINA
CRAFT BRAND LOVE FROM OLD TALE AND TUNE KIEHL'S/ L'OREAL KIEHL'S TOP PRODUCTS IN LIMITED KIEHL'S LOVES PACKAGE	MSL Ho Chi Minh	VIETNAM	MSL Ho Chi Minh	VIETNAM
LIVE FROM AUS TOURISM AUSTRALIA TOURISM AUSTRALIA	TOURISM AUSTRALIA Sydney	AUSTRALIA	TOURISM AUSTRALIA Sydney DIGITAS Sydney M&C SAATCHI Sydney	AUSTRALIA
PROJECT STAND RED: BOB PAISLEY STANDARD CHARTERED STANDARD CHARTERED / LIVERPOOL FOOTBALL CLUB	OCTAGON Singapore	SINGAPORE	STANDARD CHARTERED BANK Singapore	SINGAPORE
SHOPPING ANSWERS MADE EASY GOOGLE APAC GOOGLE SEARCH	TOASTER Singapore	SINGAPORE	TOASTER Singapore	SINGAPORE
INDOMILK TOBOT HERO INDOMILK INDOMILK UHT KIDS	I-DAC Jakarta	INDONESIA	SUGAR AND SPICE Jakarta	INDONESIA
SNKRS COUCH NIKE NIKE SNEAKERS	KLUE Shanghai	CHINA	AYKES Shanghai	CHINA
MEDDLE IN THE NEW ZEALAND ELECTION EVERY KIWI VOTE COUNTS EVERY KIWI VOTE COUNTS	SPECIAL GROUP Auckland	NEW ZEALAND	SWEETSHOP Auckland	NEW ZEALAND	Bronze
KUALI BAKERS FONTERRA BRANDS (M) SDN BHD ANCHOR	STAR MEDIA GROUP BERHAD Petaling Jaya	MALAYSIA	STAR MEDIA GROUP Petaling Jaya	MALAYSIA
TYPING HERO MINISTRY OF CULTURE, SPORTS AND TOURISM TYPING HERO	HS AD Seoul	SOUTH KOREA	BOMBARAM Seoul HE WAS BORN Seoul VIXEN STUDIO Seoul HANBOM STUDIO Seoul	SOUTH KOREA	Short List

E06 Co-Creation & User Generated Content
DIDI HERO
DIDI AUSTRALIA / DIDI HERO

WE ARE SOCIAL Sydney

AUSTRALIA

WE ARE SOCIAL
Sydney

AUSTRALIA
DIGI NYANYI LAGU RAYA
DIGI TELECOMMUNICATIONS SDN BHD / DIGI

REPRISE Petaling Jaya

MALAYSIA

REPRISE
Petaling Jaya

MALAYSIA
TIKTIONARY
BYTEDANCE KK / TIKTOK

TOHOKUSHINSHA FILM CORPORATION Tokyo

JAPAN

TOHOKUSHINSHA FILM CORPORATION
Tokyo
PYRAMID FILM QUADRA INC.
TOKYO
ADBRAIN INC.
Tokyo

JAPAN

Silver
THERE’S NOTHING WRONG WITH BEING A CROW !?
JAPANESE COMIC / CLOSE

ASAHI ADVERTISING Tokyo

JAPAN

FRONTIER INTERNATIONAL
Tokyo
WAN 55 INC.
Tokyo

JAPAN
IKEA ANIMAL CROSSING CATALOGUE
IKEA / HOME FURNITURE

OGILVY TAIWAN Taipei City

TAIWAN
#MASKINDIA
THE TIMES OF INDIA / MASK INDIA MOVEMENT

WUNDERMAN THOMPSON Mumbai

INDIA

PVR PICTURES LIMITED
Mumbai

INDIA
GOOD MORNING WORLD
TOURISM NEW ZEALAND / NEW ZEALAND TOURISM

SPECIAL GROUP Auckland

NEW ZEALAND

SWEETSHOP
Auckland
NIMBLE
Auckland

NEW ZEALAND

Bronze
A CIPHERED RELEASE OF MUSIC VIDEO : STRAY SHEEP CODE
SONY MUSIC LABELS / REISSUE RECORDS / KENSHI YONEZU "STRAY SHEEP"

SIX Tokyo

JAPAN

SIX
Tokyo

JAPAN

Short List
BRAUN X FORMOSA CHANG
HENG LEONG HANG CO. LTD / BRAUN SHAVER

UNI-SURF DIGITAL MARKETING Taipei City

TAIWAN

UNI-SMART DIGITAL MARKETING
Taipei

TAIWAN
DOSTI KI PAATSHAALA
DIGITAL ARISTOTLE / ARISTOTLE APP

BLUEBOT DIGITAL PVT. LTD. Bangalore

INDIA

BLUEBOT DIGITAL PVT. LTD.
Bangalore

INDIA
#TIRORITUNE
MCDONALD’S JAPAN / 500 YEN EXTRA VALUE MEAL

TBWA\HAKUHODO INC. Tokyo

JAPAN

TBWA\HAKUHODO INC.
Tokyo

JAPAN

G03 New Realities & Voice Activation
5G KUNG FU SHOWDOWN
HUAWEI / HUAWEI MATE30 PRO 5G

OGILVY Beijing

CHINA

MOD MEDIA CO. LTD.
Shanghai
YC VIRTUAL REALITY TECH CO., LTD
Shenzhen

CHINA

Short List