Title | 5G KUNG FU SHOWDOWN |
Brand | HUAWEI |
Product / Service | HUAWEI MATE30 PRO 5G |
Category | G03. New Realities & Voice Activation |
Entrant | OGILVY Beijing, CHINA |
Idea Creation | OGILVY Beijing, CHINA |
Idea Creation 2 | OGILVY Shanghai, CHINA |
Production | MOD MEDIA CO. LTD. Shanghai, CHINA |
Production 2 | YC VIRTUAL REALITY TECH CO., LTD Shenzhen, CHINA |
Name | Company | Position |
---|---|---|
Reed Collins | Ogilvy APAC | Chief Creative Officer |
Andrew Low | Ogilvy Beijing | Executive Creative Director |
Andrew Low | Ogilvy Beijing | Creative Director |
Andrew Low | Ogilvy Beijing | Art Director |
Andrew Low | Ogilvy Beijing | Copywriter |
Sascha Engel | Ogilvy Shanghai | Creative Technologist |
Adrian Zhu | Ogilvy Beijing | Group Executive Creative Director |
Yan Shi | Ogilvy Beijing | Creative Director |
Yue Shen | Ogilvy Beijing | Creative Group Head |
Selina Teng | Ogilvy Beijing | President |
Rick Zhao | Ogilvy Beijing | Managing Partner |
Julie Zhou | Ogilvy Beijing | Vice President |
Zoe Song | Ogilvy Beijing | Senior Account Director |
Jasmine Xu | Ogilvy Beijing | Group Account Director |
Joy Zhang | Ogilvy Beijing | Senior Assistant |
Kiwi Shi | Ogilvy Beijing | Associate Account Director |
Temple Peng | Shanghai MOD Media Co. Ltd. | Executive Producer |
Marco Kalantari | Shanghai MOD Media Co. Ltd. | Director & Editor |
Albert Wang | Shanghai MOD Media Co. Ltd. | DOP Lighting Cameraman |
Ju Yang | Shanghai MOD Media Co. Ltd. | AC |
Zhiyu Sun | Shanghai MOD Media Co. Ltd. | Gaffer |
Sabrina Liu | Shanghai MOD Media Co. Ltd. | Associate Director |
Mica Zhou | Shanghai MOD Media Co. Ltd. | Executive Producer Assistant |
Yueyun Liu | Shanghai MOD Media Co. Ltd. | Producer |
Tristan Wang | Shanghai MOD Media Co. Ltd. | Production Assistant |
Chen Chen | Shanghai MOD Media Co. Ltd. | Production Assistant |
Sean Liu | Shanghai MOD Media Co. Ltd | Wardrobe Stylist |
Qi Zhou | Shanghai MOD Media Co. Ltd. | Make up Artist |
Jinyang Wu | Shanghai MOD Media Co. Ltd. | Hair Stylist |
Shasha Liu | Shanghai MOD Media Co. Ltd. | Casting |
Zheng Tang | Shanghai MOD Media Co. Ltd. | Art Director |
Erxiong Li | Shanghai MOD Media Co. Ltd. | Props Master |
Changhai Xiao | Shanghai MOD Media Co. Ltd. | Stunt Director |
Ming Zhu | Shanghai MOD Media Co. Ltd. | Runner |
Xingguo Wu | Shanghai MOD Media Co. Ltd. | Sound Record |
Bin Liu | Shanghai MOD Media Co. Ltd. | DIT |
YC Cai | YC Virtual Reality Tech Co.,Ltd | Creative Technologist |
YC Cai | YC Virtual Reality Tech Co.,Ltd | Executive Producer |
Anton Chernov | YC Virtual Reality Tech Co.,Ltd | Creative Technologist |
Sangwon Choi | YC Virtual Reality Tech Co.,Ltd | Creative Technologist |
Cameron Feng | YC Virtual Reality Tech Co.,Ltd | Programmer |
Howard He | YC Virtual Reality Tech Co.,Ltd | Digital Artist |
Xiuqiang Huang | YC Virtual Reality Tech Co.,Ltd | Animator |
Aaron Ramos | YC Virtual Reality Tech Co.,Ltd | Producer |
Haida Sun | YC Virtual Reality Tech Co.,Ltd | Programmer |
Pengcheng Zhao | YC Virtual Reality Tech Co.,Ltd | Digital Artist |
Jun Li | Ido Post Production / Shanghai | Editor |
Yunling Xie | Ido Post Production / Shanghai | Editor |
Nikola Stefanovic | Moving Picture Company / Shanghai | Digital Artist |
Norman Wille | Elegy Music / Germany | Music Supervisor |
Mix Studio | Mix Studio / Shanghai | Creative Team |
To demonstrate low latency, high speed superiority of Huawei 5G and Huawei Mate 30 Pro 5G.
Targeting China's young mobile generation 15-24. We wanted to demonstrate the possibilities and applications of low latency, high speed superiority of Huawei 5G and Huawei Mate 30 Pro 5G. By combining traditional martial arts with modern real-time 5G technology, we showed how 5G speed can make content to China's young mobile generation - more immersive and experiential.
5G Kung Fu Showdown connected 2 exponents for the ultimate, multi-sensory virtual martial arts showdown. Between a real Kung Fu master and an e-sports gamer from 2 different locations. Using real-time movements from Optic HMD Tracking, Optic Leg Tracking, IR Positional Tracking, data from virtual fight was tracked and rendered in real-time with 5G speeds. With Haptic Suits, Armband & Haptic Foot Straps, each punch and kick was immediately felt miles away in their respective locations. The fight took place in a custom Virtual Arena built on UNITY - featuring 6DoF (Degrees of Freedom). Using real-time movement data from Optic HMD Tracking, Optic Leg Tracking, IR Positional Floor Tracking, data from the virtual fight was tracked and rendered in real-time with 5G speeds. 2 months campaign duration from 6 Jan 2020. And was launched on China's major media channels: Wechat, Weibo, BiliBili, Douyin, TenCent Digital, Toutiao, NetEase News and Sohu.
In a time of virtual reality and immersive gaming - real, authentic Kung Fu regained a significant foothold again and became a subject of discussion and generated buzz among China's young mobile audience. Generating engagements on China's leading social platform - Weibo with over 90 million views and 50,700 user interactions alone. And over 160 million media impressions. Ultimately, 5G changes the way gamers view e-sports. From just networked multiplayer gaming - to multi-sensory immersive experiences.