THE STORY OF YOUR POWER

TitleTHE STORY OF YOUR POWER
BrandPOWERSHOP
Product / ServicePOWERSHOP
CategoryA06. Consumer Services / Business to Business
EntrantwhiteGREY Melbourne, AUSTRALIA
Idea Creation whiteGREY Melbourne, AUSTRALIA
Production whiteGREY Melbourne, AUSTRALIA

Credits

Name Company Position
Joe Hill whiteGREY ECD
Garret Fitzgerald whiteGREY ECD
Nic Molyneux whiteGREY Creative
Benjamin Mann whiteGREY Creative
Juan Garcia whiteGREY Head of Technology
Gemma Lodi whiteGREY Designer
Neville Gotla whiteGREY Producer
Mylene Czorny whiteGREY Producer
Luke Olyslagers whiteGREY Developer
Nick Thompson whiteGREY Developer
Nathan Rogers whiteGREY Head of Strategy

Background

Providers of 100% carbon offset power and renewable generator, Powershop, are Australia’s greenest power company (Greenpeace/Finder). From coral restoration to furthering the development of renewables, Powershop are always looking for ways to reduce human impact on the environment – including actively encouraging people to use less energy. With generations of coal fired power use pushing our climate and animals to the brink, Powershop wanted to inspire the next generation to rewrite the story of how we consume energy.

Describe the strategy

In 2019/20 Australia experienced one of its worst bushfire seasons on record due to the climate crisis. Under the Powershop brand platform of ‘Power you can be proud of’, Powershop wanted to both support and enable action. By connecting small sustainable steps taken at home, to real-world impacts, Powershop could show Australians that together, we have the ability to define a greener future. This lead to the idea of ‘The story of your power’ – an interactive kids book called Pond Party about climate vulnerable animals that responds to energy use via smart meter data. The more sustainable your home’s energy use is, the better the story becomes. By providing all kinds of energy saving lessons, and showing the effect these can have, Pond Party helps Australian families understand that they have the power to make a difference.

Describe the execution

In reading ‘Pond Party’, kids and parents are tasked with helping ‘Goldie’, a climate threatened native frog prepare for a party with other climate vulnerable friends, all while learning valuable energy saving lessons. When the family return to read and play again, the book uses their household’s smart meter to determine whether they’ve has been more or less sustainable with their energy use. If their energy use has improved, so too does the outcome and interactive activities of the book. Built as a PWA, the book was made accessible on desktop, mobile and tablet devices. Powershop customers simply logged in using their customer details to connect their smart meter to the story. A non-customer/smart meter option was also made available, ensuring as many Australian households as possible could learn how to become more sustainable with their energy use. Since launching, the story remains available online as a valuable educational tool.

List the results

-The story has helped inspire thousands of families to reconsider how they use energy, with user sessions at launch 60% above target. -Over 2.5million people were reached by the supporting campaign. -Contributed to 57% YOY sales growth for Powershop

Links

Application URL