Background

Visual production, commemorating the 20th anniversary of VOGUE JAPAN. Present VOGUE as a brand that enhance the value of women and inspire readers with original creativity that is not caught up in outdated way of thinking. Despite many of the women magazines in Japan concerning men's view in fashion and beauty, VOGUE JAPAN has gone beyond the fields and has provided new value and ways of being a women to the world. Many messages were delivered that inspired women in Japan to redress social values facing them, such as gender, age, appearance, lifestyles. We believe that VOGUE JAPAN’s unchanging brand philosophy is all thought into their words. We adopted the idea of creating graphic art that makes use of the "cover headline of the past 20 years".

Describe the creative idea (40% of vote)

Despite many of the women magazines in Japan concerning men's view in fashion and beauty, VOGUE JAPAN has gone beyond the fields and has provided new value and ways of being a women to the world. Many messages were delivered that inspired women in Japan to redress social values facing them, such as gender, age, appearance, lifestyles. We believe that VOGUE JAPAN’s unchanging brand philosophy is all thought into their words. We adopted the idea of creating graphic art that makes use of the "cover headline of the past 20 years".

Describe the execution (40% of vote)

We created a graphic art utilizing “cover headlines from the past 20 years”. At the party commemorating the 20th anniversary of the launch of VOGUE JAPAN, a large-scale graphic was placed. In no time, it turned into a photo spot for the gathered celebrities, and this graphic was released on their social network with comments celebrating the 20th anniversary of VOGUE JAPAN.

List the results (20% of vote)

Reached total of 800 specially invited influential guests, celebrities, and media, who have a close relationship with VOGUE JAPAN, which helped to spread the creative very efficiently.