Title | SEVEN-HUNDRED VIEWS OF KOI FISH — CELEBRATING THE REVIVAL OF RITSURIN GARDEN |
Brand | SHIKOKU SHIMBUN |
Product / Service | 130TH ANNIVERSARY |
Category | B03. Posters |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ryo Seki | DENTSU INC. | Creative Director |
Shotaro Takizawa | DENTSU INC. | Art Director / Exhibition Director |
Kenta Kuzuhara | DENTSU INC. | Planner |
Yuri Munakata | DENTSU INC. | Film Director / Planner |
Yuma Kishi | DENTSU INC. | Creative Technologist |
Kan Nakatani | DENTSU INC. | Account Executive |
Keita Asaoka | Dentsu Creative X | Designer |
Rie Kawase | Dentsu Creative X | Producer |
Minami Motohashi | Dentsu Creative X | Producer |
Ryo Matsumoto | Dentsu Creative X | Editor |
Atsushi Nakashima | Freelance | Artist |
Nana Shimomura | Freelance | Artist |
Kou Kitago | Freelance | Artist |
Jun Ishii | Freelance | Artist |
Mizuto Miyazaki | Freelance | Artist |
Norihiko Okimura | Freelance | Photographer |
Kenji Tamura | TONE UP | Printing Producer |
Ritsurin Garden, the largest garden in Japan. For more than 200 years, it has been known for the beautiful scenery with koi fish. In 2018, an outbreak of koi herpes virus occurred. To prevent pandemic, all koi fish were put to death.
Shikoku Newspaper, the local newspaper company, stood up to restore koi fish in the garden. We wanted to convey the story of koi fish overcoming disease, and encourage the local community.
"Seven-hundred Views of Koi Fish— Celebrating the Revival of Ritsurin Garden". On the day 700 koi fish were released, we held a special exhibition in Ritsurin Garden. Inspired by traditional Japanese paintings, we depicted the story of koi fish's return throughout the venue.
More than 500 people arrived at the exhibition. It was covered on local TV network. We turned the local news into an art experience, celebrating the revival of koi fish and Ritsurin Garden.