| Title | LABOR CONTRACT LARGE ENVELOPE |
| Brand | INCHEON METROPOLITAN OFFICE OF EDUCATION |
| Product / Service | LABOR CONTRACT LARGE ENVELOPE |
| Category | B02. Publications & Brand Collateral |
| Entrant | METROPOLITAN CITY OFFICE OF EDUCATION Incheon, SOUTH KOREA |
| Idea Creation | IDEOT Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| JEONG HEON AHN | IDEOT | Art Director |
| Gi Tae Bang | ideot | Producer |
| HYO BIN CHO | IDEOT | Art Director |
| WON JI KIM | IDEOT | Art Director |
| Il Jin Ko | ideot | Creative Director |
| SEUNG HOON LEE | IDEOT | Account Executive |
| Seung Jae Lee | ideot | Chief Creative Officer |
| SO JUNG LEE | IDEOT | Account Executive |
| YE SEUL LEE | IDEOT | Art Director |
The only legal tool to protect youth labor rights is labor contract. However, most of teenagers work without the contract because they walk on eggshells around their employer who would possibly be unhappy about the contract. So, we think of an easy way to help teenagers can demand to write the labor contract without an effort to read employer’s face. Health certificate is a mandatory document for employers to get from their employees.We printed labor contract on the envelop for the health certificate which all employees should hand over to employers anyway. Eventually, the labor contract can be delivered without realizing it. Two copies of the standard labor contract are printed on the envelop with some phrases informing the duty of signing labor contract. Documents are neatly detachable with the perforated line so employer and youth employee can have one for each.
39.7% of these young workers are being suffered from raw deals such as abusive language at the workplace or default on the wage. Labor contract is the only legal safeguard to protect them from all kinds of unfair treatment. However 60% of youth labors were having a hard time to ask their employers to sign the contract. To protect them, the education office, an institution that protects teenagers, conducted the campaign.
In South Korea, it is mandatory for employees to submit the health certificate which proves their physical condition to their employers. We used that duty and printed two copies of labor contract on the front side of the envelope that you used to put certificate. As a result, youth labors feel easier to ask labor contract when they submit the necessary document to their employers. 30 thousand of Labor Contract Large Envelope had been distributed to 200 of the public health centers and the youth institutions in Incheon and became widely known by the press.
30,000 copies of envelopes had been distributed to the public health centers and more than 200 youth institutions in Incheon and the campaign had spread out by the media. As a result, labor contract rate in the area where the envelopes were distributed increased by 6.3% and it was successful to support protecting youths’ working rights.