Title | VENDING MACHINES BECOME HOTSPOTS |
Brand | DRAGON QUEST WALK X SUNTORY |
Product / Service | DRAGON QUEST WALK |
Category | B02. Use of Ambient Media: Large Scale |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | GEEK PICTURES INC. Tokyo, JAPAN |
Production 2 | VISUALMAN TOKYO, JAPAN |
Production 3 | WICKED SOUND CO.,LTD. Tokyo, JAPAN |
Post Production | FINCH INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Noriaki Onoe | DENTSU INC. | Creative Director |
Ryu Tamogami | DENTSU INC. | Copywriter / Planner |
Hayato Ishimatsu | DENTSU INC. | Art Director |
Jiro Murayama | DENTSU INC. | Project Producer |
Hirofumi Matsuyama | DENTSU INC. | Account Director |
Yusuke Ikemachi | DENTSU INC. | Account Executive |
Kinuko Saitou | DENTSU INC. | Account Executive |
Hiroshi Arita | DENTSU INC. | Account Executive |
Takashi kushida | Pyramid Film | Director |
Yu Oishi | Freelance | Cinematographer |
Takuma Saeki | Freelance | Gaffer |
Syunsuke Okutani | Nouvelle Vague | Production Designer |
Akio Nakata | GEEK PICTURES | Executive Producer |
Sho Ogata | GEEK PICTURES | Production Manager |
Makie Sakurai | Freelance | Stylist |
Noriyoshi Yamada | Freelance | Hair make up |
Yoshihiro Nishimura | NISHIMURA-EIZO | Special make up |
Atsushi Yamamoto | finch | Editor |
Motoi Tanaka | Lespace vision | Colorist |
Temuni Shimizu | IMAGE STUDIO109 | Mixer |
Masashi Kuwahara | VISUALMAN TOKYO | Visual Effects |
Tatsuki Fukushima | UNIT | CG Designer |
Syun Chiba | UNIT | CG Designer |
Shigehiko Saitou | Wicked Sound | Sound Designer |
Hitoshi Fushimi | Wicked Sound | Sound Studio Producer |
TEN TEN | Freelance | Photographer |
Takuya Tsugane | amana inc. | Retoucher |
Kazunari Akai | ADBRAIN Inc. | Designer |
Kohei Hase | ADBRAIN Inc. | Designer |
Yusuke Nomiyama | amana inc. | Photo Producer |
Shohei Nakajima | ADBRAIN Inc. | Photo Producer |
Yoshifumi Uemi | Freelance | 3D CG |
This project is the integration of gaming world and the reality and it expanded the possibility of the gaming brand.
Dragon Quest Walk is a smartphone game built with the Google map application, which comes from a long-loved national game brannd Dragon Quest.The objective was to increase the games users of the Dragon Quest Walk.
To promote the smartphone users touch with this app, we incorporated the latitude and longitude information of Suntory vending machines into the game. We aimed to make it appear as a spot where you can do special stuffing, and invite many Suntory vending machine users into Dragon Quest Walk.
Dragon Quest Walk is an application that encourages game users to walk and the vending machines is the entity that relive people's fatigue through their products. This circulation increases both sales.
Phase1: made up a new media "hotspots" inside the game Jan-Feb. 15000 spots of the vending machines are represented inside the game and we made a graphic and announced it at Shibuya station. Phase2: Original monster arises. Jul-Sep. Increased the number of units from 15,000 to 40,000. Implemented a new function that an orignal monster appears around the vending machine. The name is a killer vendor machine and made a game-like video for announcement. Phase3: Original vending machine product "Legend Boss" Aug-Sep. Developed vending machine-only products that incorporate the world of games. A promotional video depicting working people was also created.
About 90 million customers have been sent. 5,000,000 views and 220,000 tweets. Vending machine sales also increased by more than 4%