Title | BATHROOM'S GOT TALENT |
Brand | OROCAN PLASTICS |
Product / Service | OROCAN PLASTICS |
Category | B03. Use of Broadcast |
Entrant | GIGIL Manila, THE PHILIPPINES |
Idea Creation | GIGIL Manila, THE PHILIPPINES |
Production | SOUPSTAR MUSIC Marikina, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Herbert Hernandez | GIGIL | Chief Creative Officer |
Badong Abesamis | GIGIL | Chief Creative Officer |
Dionie TaƱada | GIGIL | Copywriter |
Nikka Melchor | GIGIL | Copywriter |
Jaime Yusingbo | GIGIL | Art Director |
Jeano Cruz | GIGIL | Head of Social |
Bev Lubid | GIGIL | Account Supervisor |
Jim Jimenez | GIGIL | Account Director |
Jake Yrastorza | GIGIL | Managing Director |
JC Aujero | GIGIL | Editor |
Darwin Hernandez | Soupstar Music | CEO |
The activation allowed Filipinos, anguished during the pandemic lockdown with mental health issues, to have one form of entertainment and escape, giving them a positive experience of the brand.
The Philippine COVID lockdown dragged on for months. Causing mental health issues. To entertain Filipinos, Orocan--a brand of bathroom pails and dippers--presented "Bathroom's Got Talent."
"Bathroom's Got Talent" was the world's first singing contest held inside a toilet. Because people love to sing in it. Not to mention Filipinos are good in singing.
The target was the Filipino under lockdown, seeking escape through entertainment. The brand demonstrated that entertainment can be had even in one's home, specifically in the bathroom where its pails and dippers are.
"Bathroom's Got Talent" was a 5-episode Facebook Live show, where 3 singers performed each day. From singing dressed up as a mermaid. To doing handstands in the shower. From bringing disco in. To going caroling inside the loo. In the end, 4 contestants competed for the bathroom throne.
The show got 208,000 minutes of viewership, or almost 5 months of watching the show. Offering entertainment--and escape to Filipinos under lockdown.