BATHROOM'S GOT TALENT

TitleBATHROOM'S GOT TALENT
BrandOROCAN PLASTICS
Product / ServiceOROCAN PLASTICS
CategoryB03. Use of Broadcast
EntrantGIGIL Manila, THE PHILIPPINES
Idea Creation GIGIL Manila, THE PHILIPPINES
Production SOUPSTAR MUSIC Marikina, THE PHILIPPINES

Credits

Name Company Position
Herbert Hernandez GIGIL Chief Creative Officer
Badong Abesamis GIGIL Chief Creative Officer
Dionie TaƱada GIGIL Copywriter
Nikka Melchor GIGIL Copywriter
Jaime Yusingbo GIGIL Art Director
Jeano Cruz GIGIL Head of Social
Bev Lubid GIGIL Account Supervisor
Jim Jimenez GIGIL Account Director
Jake Yrastorza GIGIL Managing Director
JC Aujero GIGIL Editor
Darwin Hernandez Soupstar Music CEO

Why is this work relevant for Brand Experience & Activation?

The activation allowed Filipinos, anguished during the pandemic lockdown with mental health issues, to have one form of entertainment and escape, giving them a positive experience of the brand.

Background

The Philippine COVID lockdown dragged on for months. Causing mental health issues. To entertain Filipinos, Orocan--a brand of bathroom pails and dippers--presented "Bathroom's Got Talent."

Describe the creative idea (20% of vote)

"Bathroom's Got Talent" was the world's first singing contest held inside a toilet. Because people love to sing in it. Not to mention Filipinos are good in singing.

Describe the strategy (20% of vote)

The target was the Filipino under lockdown, seeking escape through entertainment. The brand demonstrated that entertainment can be had even in one's home, specifically in the bathroom where its pails and dippers are.

Describe the execution (30% of vote)

"Bathroom's Got Talent" was a 5-episode Facebook Live show, where 3 singers performed each day. From singing dressed up as a mermaid. To doing handstands in the shower. From bringing disco in. To going caroling inside the loo. In the end, 4 contestants competed for the bathroom throne.

List the results (30% of vote)

The show got 208,000 minutes of viewership, or almost 5 months of watching the show. Offering entertainment--and escape to Filipinos under lockdown.

Links

Social Media URL