PICKING UP CHILD & DELIVERING FOOD

TitlePICKING UP CHILD & DELIVERING FOOD
BrandTOYOTA INDONESIA
Product / ServiceTOYOTA SAFETY FEATURES
CategoryB01. Use of Radio & Audio as a Medium
EntrantDENTSU INDONESIA Jakarta, INDONESIA
Idea Creation DENTSU INDONESIA Jakarta, INDONESIA

Credits

Name Company Position
BENNY NAPITUPULU Dentsu indonesia Creative Group Head
ANDRA RAMADHANI Dentsu indonesia Copywriter
ADRIAN DWITOMO Dentsu indonesia Art Director
FARVEN HADINATA Dentsu indonesia Art Director
DIMAS SATRIYO Dentsu indonesia Account Manager
GHITA ASMARA Dentsu indonesia Account Executive
LALA SAMPOERNO Dentsu indonesia Agency Producer

Write a short summary of what happens in the radio advert

If you are driving, keep focusing on the road are the most important thing to avoid an accident. On this advert, we make the radio switching as an essential medium to deliver a secret safety message to describe the story about the danger of the road, and also the backstory of the character.

Script. Provide the full radio advert script in English.

ENGLISH SCRIPT 1. Picking Up Child In the following Bahasa radio spot, when the song/announcement snippets are strung together grammatically in English, they form a meaningful narrative. You’re on your way… (Click) ...to pick up your child… (Click) ...at school... (Click) ...and as you... (Click) ...lovingly… (Click) ...search for the perfect song… (Click) ...on your radio... (Click) ...in a few moments… (Click) ...you will… (Click) ...get... Announcer: Keep your focus on the road. This driving safety message is brought to you by Toyota 2. Delivering Food In the following Bahasa radio spot, when the song/announcement snippets are strung together grammatically in English, they form a meaningful narrative. You’re on your way… (Click) …to deliver… (Click) …the food… (Click) …that you cooked… (Click) …to your parents'… (Click) …home… (Click) …as you… (Click) …search … (Click) …for the perfect song… (Click) …on your radio… (Click) …in a few moments… (Click) …you will… (Click) …get... Announcer: Keep your focus on the road. This driving safety message is brought to you by Toyota