SPEECH

TitleSPEECH
BrandPILOT CORPORATION
Product / ServiceCORRECTION TAPE
CategoryA02. Other FMCG
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production MIT GATHERING Tokyo, JAPAN

Credits

Name Company Position
Akihisa Goto DENTSU INC. EXECUTIVE CREATIVE DIRECTOR
Wataru Yamamoto DENTSU INC. CREATIVE DIRECTOR
Minayo Aoki DENTSU INC. COPYWRITER
Takashi Tachibana MIT GATHERING CO.,LTD. ENGINEER/PRODUCER
Takahiro Saito MIT GATHERING CO.,LTD. ASSISTANT ENGINEER
Takuro Hirosawa MIT GATHERING CO.,LTD. SOUND EFFECT
Kana Nozawa MIT GATHERING CO.,LTD. PRODUCTION MANAGER

Write a short summary of what happens in the radio advert

A friend of the bride is giving a speech at the wedding. However, a friend carelessly talks the bride's past love stories. The sound of the correction tape wipes out all the words that the bride doesn’t want people to know.

Cultural/Context information for the jury

At a Japanese wedding, when a friend of the bride and groom gives a speech, drunken friends often talk inadvertently about the bride and groom's past love stories. This radio ad depicts such a happening at a wedding ceremony.

Script. Provide the full radio advert script in English.

<Wedding reception BGM> Bridesmaid (B): Satoru and Chika, first of all – CONGRATULATIONS! Chika and I first met on the volleyball team in middle school. She was so cute and so popular. Especially with the boys. I remember you could always find her— SFX: sound of correction tape B: —with one of her classmates behind the gym. Good times. Oh, and in high school, remember the captain of the volleyball team? His name was— SFX: sound of correction tape B: And the coach, Mr. — SFX: sound of correction tape B: They would always hit on her, but she really knew how to handle those two. That’s how she got the nickname— SFX: sound of correction tape B: Oh, what great memories! Wait! Oh. My. God. Do I see— SFX: sound of correction tape B: And his friend— V.O.: Mistakes can be hidden. Pilot Correction Tape.