Title | THE BLINDFOLDED LIVE TRAILER |
Brand | NETFLIX |
Product / Service | NETFLIX |
Category | B02. Use of Audio Technology |
Entrant | WUNDERMAN THOMPSON BANGKOK, THAILAND |
Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
Media Placement | DENTSU X Singapore, SINGAPORE |
PR | VERVE Bangkok, THAILAND |
Production | THIS IS IT Bangkok, THAILAND |
Production 2 | CINESOUND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
João Braga | J. Walter Thompson Bangkok | Chief Creative Officer |
Park Wannasiri | J. Walter Thompson Bangkok | Executive Creative Director |
Uraiwan Pongthavornsawat | J. Walter Thompson Bangkok | Creative Group Head |
Nicate Leelachutipong | J. Walter Thompson Bangkok | Art Director |
Varissara Vongsakul | J. Walter Thompson Bangkok | Copywriter |
Prachawan Ketavan | J. Walter Thompson Bangkok | Director of Planning |
Sakila Banyen | J. Walter Thompson Bangkok | Associate Planning Director |
Supannapa Traitonwong | J. Walter Thompson Bangkok | Managing Partner |
Nutthapong Wannakovit | J. Walter Thompson Bangkok | Client Service Director |
Kanokkarn Wongdumnernsadaug | J. Walter Thompson Bangkok | Account Director |
Kewalee Charoenjit | J. Walter Thompson Bangkok | Account Manager |
Atthapong Yanyonglert | J. Walter Thompson Bangkok | Account Manager |
Saruttaya Mahanavarani | Verve Thailand | Business Group Director |
Pattira Uttaranakorn | Verve Thailand | Senior Influencer Relations |
Niotatra Benyasri | Verve Thailand | PR Co-ordinator |
Jiroj Mechoojit | J. Walter Thompson Bangkok | Production Director |
Attapong Chooamnard | J. Walter Thompson Bangkok | Digital Producer |
Hansar Eiamchai | This Is It Co., Ltd. | Editor |
Pratthana Kumsoong | This Is It Co., Ltd. | Post Producer |
Itsara Unnawasakul | This Is It Co., Ltd. | Flame Artist |
Sakchai Kangwanprasert | Cinesound Co., Ltd. | Sound Engineer |
Jessica Beaton | Dentsu X Pte Ltd. | Head of Business |
Jaspreet Kaur | Dentsu X Pte Ltd. | Account Director |
Keng Kheng Koh | Dentsu X Pte Ltd. | Media Director |
Stella Tai | Dentsu X Pte Ltd. | Media Manager |
Robin Rose Pulongbarit | Dentsu X Pte Ltd. | Client Services Manager |
The Blindfolded Live Trailer” was an exclusive premiere for Thai fans to promote Bird Box, a psychological thriller movie starring Sandra Bullock. As the movie concept is about see it and die, we decided to let people experience Bird Box from Sandra Bullock’s own point of view instead. We highlighted fear frequencies and scary sound effects on key scenes where Sandra struggled without sight for 6 minutes and launched “The Blindfolded Live Trailer” on Facebook Live a day before the movie launched. 219k people experienced it live, and just like Sandra Bullock in the film, had to navigated though the scariest conditions through just sound. Within the first day of streaming, Bird Box reached No.1 trending movie on Netflix Thailand.