DISAPPOINTED INNER CHILD

TitleDISAPPOINTED INNER CHILD
BrandSUZUKI
Product / ServiceSUZUKI AUTOMOTIVE'S
CategoryC03. Script
EntrantDELOITTE AUSTRALIA Melbourne, AUSTRALIA
Idea Creation DELOITTE AUSTRALIA Melbourne, AUSTRALIA
Media Placement DELOITTE AUSTRALIA Melbourne, AUSTRALIA
PR DELOITTE AUSTRALIA Melbourne, AUSTRALIA
Production DELOITTE AUSTRALIA Melbourne, AUSTRALIA
Production 2 BANG BANG STUDIOS Melbourne, AUSTRALIA
Additional Company SUZUKI Melbourne, AUSTRALIA

Credits

Name Company Position
Charles Baylis Deloitte Executive Creative Director
Matt Lawson Deloitte Chief Creative Officer
Aaron Bethune Deloitte Copywriter
Adrian Mills Deloitte Partner

Write a short summary of what happens in the radio advert

In this radio advertisement we hear a man waking up his inner child to show him the new car he has just bought, only to find out his inner child is incredibly disappointed with his grown-up self. He hasn't grown up to become a stunt astronaut, Puddles the family dog is no longer around (poor Puddles) and worst of all the new car isn't a fun-filled Suzuki.

Script. Provide the full radio advert script in English.

DOUGLAS: Wakey-wakey, inner-child. INNER CHILD: [Yawn] Are we astronauts? DOUGLAS: No. INNER CHILD: Stuntmen? DOUGLAS: Well… INNER CHILD: Stunt astronauts? DOUGLAS: Better, Deputy Head of Distribution at Schultz, Linden, Dowd. INNER CHILD: Riiight. How’s Puddles? DOUGLAS: He’s fine... poor pudldles. Don’t worry about that. Check out the new car! INNER CHILD: Oh… Is it behind the boring one? DOUGLAS: No, it is the b-… no, that’s it. INNER CHILD: What have you done to us, D-Train? DOUGLAS: It’s actually just Douglas now. INNER CHILD: *Sigh* Look old man… DOUGLAS: Forty-two’s not that old… INNER CHILD: I’m gonna need you to be the you that I wanted you to be. For Fun’s Sake, Douglas, buy a Suzuki. Now, let’s quickly have some ice cream for breakfast—we’re late for astronaut-stunt school.