FAMILY

TitleFAMILY
BrandEARTH (THAILAND) CO., LTD.
Product / ServiceARS ANT KILLER
CategoryA02. Other FMCG
EntrantDENTSU ONE (BANGKOK), THAILAND
Idea Creation DENTSU ONE (BANGKOK), THAILAND
Production SOUNDS GOOD STUDIO Bangkok, THAILAND

Credits

Name Company Position
Subun Khow Dentsu One (Bangkok) Chief Creative Officer
Putthipong Thanathititantorn Dentsu One (Bangkok) Creative Director
Keeraburd Kijjaroenpulsin Dentsu One (Bangkok) Copywriter
Subun Khow Dentsu One (Bangkok) Chief Creative Officer
Vorawit Prakornkaew Dentsu One (Bangkok) Agency Producer
Monnarath Thanasai Dentsu One (Bangkok) Agency Producer
Pasinee Vithayaveroj Dentsu One (Bangkok) Account Director
Kulsak Thamsanong Sounds Good Studio Co.,Ltd Sound Designer

Write a short summary of what happens in the radio advert

BRIEF: ARS Ant Killer, good-valued effective bait for ants, wants to raise awareness among people that getting rid of ants is easy and proposes new ways of getting rid of them. Now, just put ARS Ant Killer around where ants always come, let them take the bait to their nest, and your home will eventually become zero-ant area. CHALLENGE: Many houses always face annoying ants problems. ARS Ant Killer is here to make it easy, valuable, and high-effective by using their nature: taking food back to the nest. ARS Ant Killer plays role as their favorable food, lure them to take the bait back to the nest, and activate as insecticide when being eaten. This radio informs people exterminating ants is just a piece of cake and increase ARS Ant Killer demand.

Script. Provide the full radio advert script in English.

A child’s voice: That day, Uncle, Dad and Mum came home, And suddenly Uncle killed granny. Dad killed auntie. Mum killed little brother. And then they all killed one another. Spokesman: Let ants kill ants with Ars Ant Killer, deathly ant bait. Just one ant bringing the bait home can wipe out the entire nest Spokesman: Ars Ant Killer