A NUANCED FLAVOUR PROFILE

TitleA NUANCED FLAVOUR PROFILE
BrandCOCA COLA AMATIL
Product / ServiceLEMON AND PAEROA
CategoryA01. Food / Drink
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group Chief Creative Officer
Rory McKechnie DDB Group New Zealand Creative Director
Adam Barnes DDB Group New Zealand Art Director
James O'Sullivan DDB Group New Zealand Copywriter
Nikki McKelvie DDB Group New Zealand Lead Business Director
Crystal Clark DDB Group New Zealand Senior Business Director
Violet Hong DDB Group New Zealand Business Manager
Lucinda Sherbourne DDB Group New Zealand Executive Planning Director
Milon Williams DDB Group New Zealand Audio Engineer
Alva Waldron DDB Group New Zealand Producer

Write a short summary of what happens in the radio advert

In this radio spot we hear several descriptions of what L&P, a local soft drink, tastes like.

Cultural/Context information for the jury

L&P, or Lemon and Paeroa is a local soft drink that tastes kinda like Sprite, but kinda more lemony and fizzy. So we asked people how they'd describe it. And as you'll hear from the ad, it's quite hard to pin down the exact flavour profile.

Script. Provide the full radio advert script in English.

L&P has a very nuanced flavour profile. But the discerning mouths of New Zealanders have described it as thus… ….L&P tastes like grandma’s lemon tree was held prisoner by a magical gnome and watered with liquid gold, paired with traces of the best bits of New Zealand (*does not contain actual bits of New Zealand) combined with a recipe passed down from our nan’s nan’s nan’s nan’s refrigerator repairman and bottled with the effervescence of all 53 of Auckland’s volcanoes erupting in one spectacular headrush as liquid diamonds are massaged into each individual taste bud by a personal masseuse, who is a miniature lemon… Obviously. L&P. Refreshingly different.