SCARY VOICES

TitleSCARY VOICES
BrandA. MENARINI PHILIPPINES INC
Product / ServiceKAMILLOSAN M SPRAY
CategoryA03. Healthcare
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Idea Creation TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production SOUND DESIGN RECORDING STUDIOS Manila, THE PHILIPPINES
Production 2 SOUND DESIGN RECORDING STUDIOS Manila, THE PHILIPPINES

Credits

Name Company Position
Melvin Mangada TBWA\SANTIAGO MANGADA PUNO Chief Creative Officer
Melvin Mangada TBWA\SANTIAGO MANGADA PUNO Executive Creative Director
Ryan Caidic TBWA\SANTIAGO MANGADA PUNO Creative Director
CJ De Silva - Ong TBWA\SANTIAGO MANGADA PUNO Creative Director
Ryan Caidic TBWA\SANTIAGO MANGADA PUNO Copywriter
Inez Jayme TBWA\SANTIAGO MANGADA PUNO Copywriter
Portia Catuira TBWA\SANTIAGO MANGADA PUNO Managing Director
Noelle Segundo TBWA\SANTIAGO MANGADA PUNO Business Unit Director
Angel Morales TBWA\SANTIAGO MANGADA PUNO Account Manager
Sunny Lucero TBWA\SANTIAGO MANGADA PUNO Agency Producer
Francis Bagnes TBWA\SANTIAGO MANGADA PUNO Agency Producer
Tony Hertz Hertz Production Director
Paolo Escanillas Sound Design Manila Sound Engineer
Tats Paman Sound Design Manila Sound Engineer

Write a short summary of what happens in the radio advert

When you have a sore throat, you sound scary to the people around you. We portrayed this in a radio commercial featuring an ordinary person who sounds sinister to the person he’s talking to because of a sore throat. Titled “Scary Voices”, we hear a girl named Hannah freaking out over a terrifying phone call which turns out to be from her pizza delivery man.

Cultural/Context information for the jury

In the Philippines, Kamillosan is the number 1-selling and doctor-prescribed spray that relieves sore throat through 7 natural ingredients.

Script. Provide the full radio advert script in English.

SCENE/ATMOSPHERE: WE’RE OUTSIDE WITH SOMEONE CALLING A HOUSE. IT RINGS AND HANNAH ANSWERS AND WE HEAR THE ENSUING CONVERSATION FROM THE CALLERS POV. HE HAS A DEEP “HORROR” VOICE. HANNAH: Hello HORROR GUY: Is this Hannah? HANNAH: Who’s this? HORROR GUY: I’m here Hannah, at your house. HANNAH: I don’t know you, who is this? HORROR GUY: With the red gate, like you said. HANNAH: (TERRIFIED) What? (TO SOMEONE IN THE ROOM) Maria, call the police! There’s someone outside he’s... HORROR GUY: I can see you by the window. You need to come out Hannah. HANNAH: (FRANTIC) Who are you!!? HORROR GUY: Your pizza guy. With your Hawaiian. ANNCR: You sound scary when you have a sore throat, relieve it with Kamillosan M Spray HANNAH: Cancel the police Maria. WE HEAR THE COP CAR APPROACHING ANNCR: Chamomile extract, methyl salicylate, peppermint, sage, anise, dwarf pine-needle, and bergamot oils, and Cineol is the generic name of Kamillosan. If symptoms persist, consult your doctor.