Title | SCARY VOICES |
Brand | A. MENARINI PHILIPPINES INC |
Product / Service | KAMILLOSAN M SPRAY |
Category | A03. Healthcare |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Production | SOUND DESIGN RECORDING STUDIOS Manila, THE PHILIPPINES |
Production 2 | SOUND DESIGN RECORDING STUDIOS Manila, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Melvin Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
Melvin Mangada | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
Ryan Caidic | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
CJ De Silva - Ong | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
Ryan Caidic | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
Inez Jayme | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
Portia Catuira | TBWA\SANTIAGO MANGADA PUNO | Managing Director |
Noelle Segundo | TBWA\SANTIAGO MANGADA PUNO | Business Unit Director |
Angel Morales | TBWA\SANTIAGO MANGADA PUNO | Account Manager |
Sunny Lucero | TBWA\SANTIAGO MANGADA PUNO | Agency Producer |
Francis Bagnes | TBWA\SANTIAGO MANGADA PUNO | Agency Producer |
Tony Hertz | Hertz Production | Director |
Paolo Escanillas | Sound Design Manila | Sound Engineer |
Tats Paman | Sound Design Manila | Sound Engineer |
When you have a sore throat, you sound scary to the people around you. We portrayed this in a radio commercial featuring an ordinary person who sounds sinister to the person he’s talking to because of a sore throat. Titled “Scary Voices”, we hear a girl named Hannah freaking out over a terrifying phone call which turns out to be from her pizza delivery man.
In the Philippines, Kamillosan is the number 1-selling and doctor-prescribed spray that relieves sore throat through 7 natural ingredients.
SCENE/ATMOSPHERE: WE’RE OUTSIDE WITH SOMEONE CALLING A HOUSE. IT RINGS AND HANNAH ANSWERS AND WE HEAR THE ENSUING CONVERSATION FROM THE CALLERS POV. HE HAS A DEEP “HORROR” VOICE. HANNAH: Hello HORROR GUY: Is this Hannah? HANNAH: Who’s this? HORROR GUY: I’m here Hannah, at your house. HANNAH: I don’t know you, who is this? HORROR GUY: With the red gate, like you said. HANNAH: (TERRIFIED) What? (TO SOMEONE IN THE ROOM) Maria, call the police! There’s someone outside he’s... HORROR GUY: I can see you by the window. You need to come out Hannah. HANNAH: (FRANTIC) Who are you!!? HORROR GUY: Your pizza guy. With your Hawaiian. ANNCR: You sound scary when you have a sore throat, relieve it with Kamillosan M Spray HANNAH: Cancel the police Maria. WE HEAR THE COP CAR APPROACHING ANNCR: Chamomile extract, methyl salicylate, peppermint, sage, anise, dwarf pine-needle, and bergamot oils, and Cineol is the generic name of Kamillosan. If symptoms persist, consult your doctor.