Title | THE PAPERLESS NEWSPAPER AD |
Brand | DB BREWERIES |
Product / Service | DB BREWERIES |
Category | C03. Script |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Media Placement | CARAT Auckland, NEW ZEALAND |
PR | DRUM Auckland, NEW ZEALAND |
Production | FRANKLIN RD Auckland, NEW ZEALAND |
Additional Company | DB BREWERIES Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Levi Slavin | Colenso BBDO | Chief Creative Officer |
Dan Wright | Colenso BBDO | Executive Creative Director |
Max McKeon | Colenso BBDO | Creative Director |
Luke Dawson | Colenso BBDO | Art Director |
Michael Swinburn | Colenso BBDO | Copywriter |
Ahmad Salim | Colenso BBDO | Group Business Director |
James Cummins | Colenso BBDO | Senior Business Director |
Rob Vela | Colenso BBDO | Account Manager |
James Baker | Colenso BBDO | Account Executive |
James Tucker | Colenso BBDO | Senior Strategist |
Natalie Downes | Colenso BBDO | Head of Brand Experience |
Gregg Imlah | Colenso BBDO | Experiential Director |
Jacqui Lane | Colenso BBDO | Experiential & PR Account Executive |
Sean O'Donnell | DB Breweries | Marketing Director |
Tony Wheeler | DB Breweries | Senior Marketing Manager - Mainstream brands and cider |
Sam Forrest | DB Breweries | Marketing Manager |
Chris Featonby | DB Breweries | Brand Manager |
Todd Wright | Colenso BBDO | Digital Producer |
David Arcus | Colenso BBDO | Creative Technologist |
Adnaan Narot | Colenso BBDO | Product & Experience Manager |
Serena Fountain-Jones | Colenso BBDO | Senior Producer |
Serena Fountain-Jones | Colenso BBDO | Senior Producer |
Connor Kilkelly | Colenso BBDO | Producer |
Hamish Steptoe | Colenso BBDO | Designer |
Josh Hart-Vrijkotte | Colenso BBDO | Designer |
Payton Cox | Colenso BBDO | TV Producer |
Hamish Mortland | Colenso BBDO | Senior Producer |
Tom Cottle | Colenso BBDO | Editor |
Did you know, you can’t have a beer, without a planet? It’s true. DB Export has a history of saving the entire world to give the simple act of having a beer a higher purpose. That’s why when it came time to put ink-to-paper on a new press campaign, DB Export chose to skip the paper and save the lives of hundreds of innocent trees in the process. Consisting of three ‘full-page’ executions, this newspaper campaign was printed entirely on radio waves. Each radio execution described, in detail, the newspaper ads they were replacing. This way, listeners could still enjoy them visually, through the power of imagination. One portrayed two friends fishing at sunset, another painted a picture of a backyard barbeque. And the third, described a worksite, complete with workers, working, on their friendships.
New Zealand is home to some of the most beautiful parts of planet earth, and all New Zealanders feel a sense of responsibility to keep it pure for generations to come. That’s why the campaign didn’t just give Kiwi men another reason to have a beer, it gave the beer itself a higher purpose – one that all New Zealanders could raise a glass to.
Worksite. In an effort to save paper, we’ve chosen to print this newspaper ad for DB Export beer, on radio. The newspaper ad depicts knock-off time. Five workers have stopped work on a house, to start work on a friendship. Their tool of choice –DB Export beers. You think to yourself “Now that’s a powerful newspaper ad.” And you agree with yourself, nodding your head. In your head. These workers are in the ideal situation. The work week behind them, the not-work-weekend ahead, and the headline above. It reads “Beers.” Nothing comes close to a moment like this… Except the logo. And not just any logo, but the DB Export logo. Accompanied by the tagline “Drink DB Export. Save the Entire world.” Thank you for reading the DB Export paperless newspaper ad. Because you can’t have a beer, without a planet.