HUAWEI’S 2019 CAMPUS RECRUITING VIDEO“COURAGE”

TitleHUAWEI’S 2019 CAMPUS RECRUITING VIDEO“COURAGE”
BrandHUAWEI
Product / ServiceHUAWEI
CategoryA11. Corporate Social Responsibility (CSR) / Corporate Image
EntrantDOTWELL Shenzhen, CHINA
Idea Creation OGILVY SHENZHEN, CHINA
Production DOTWELL Shenzhen, CHINA

Credits

Name Company Position
Fenglin Yu Ogilvy Creator

Why is this work relevant for Brand Experience & Activation ?

Every year, Huawei makes an employer brand film targeting at college graduates around the world to explain Huawei's corporate philosophy and attract talents to work join Huawei. The film is Huawei's employer brand film in 2019.

Background

Every year, Huawei makes an employer brand film targeting at college graduates around the world to explain Huawei's corporate philosophy and attract talents to work join Huawei. The film is Huawei's employer brand film in 2019.

Describe the creative idea (20% of vote)

By presenting great historic giants like Leonardo Da Vinci, Marie Curie, James Prescott Joule and their attentiveness in the pursuit of great achievements, we want to communicate Huawei’s enterprise philosophy during campus recruiting. We hope the pioneering spirit carried by these big names would attract today’s young people with similar traits and hopefully make them our potential employees. That how the video functions as a recruiting video. The ending part presents a link between the present and the past. The pioneering spirit, just like the relay baton, would be passed down from historic giants to new generations.

Describe the strategy (20% of vote)

By presenting great historic giants like Leonardo Da Vinci, Marie Curie, James Prescott Joule and their attentiveness in the pursuit of great achievements, we want to communicate Huawei’s enterprise philosophy during campus recruiting. We hope the pioneering spirit carried by these big names would attract today’s young people with similar traits and hopefully make them our potential employees. That how the video functions as a recruiting video. The ending part presents a link between the present and the past. The pioneering spirit, just like the relay baton, would be passed down from historic giants to new generations.

Describe the execution (30% of vote)

By presenting great historic giants like Leonardo Da Vinci, Marie Curie, James Prescott Joule and their attentiveness in the pursuit of great achievements, we want to communicate Huawei’s enterprise philosophy during campus recruiting. We hope the pioneering spirit carried by these big names would attract today’s young people with similar traits and hopefully make them our potential employees. That how the video functions as a recruiting video. The ending part presents a link between the present and the past. The pioneering spirit, just like the relay baton, would be passed down from historic giants to new generations.

List the results (30% of vote)

The video should hit 2 million views, with 500 thousand views on WeChat. The video should attract more talented people from China and abroad for Huawei’s 2019 campus recruiting. The video should be widely popular both domestically and internationally, and should receive positive comments from our senior management and foreign ministers during overseas activities.