Title | DOLPHIN |
Brand | GREENPEACE |
Product / Service | PUBLIC SERVICE/SOCIAL AWARENESS CAMPAIGN |
Category | A10. Not-for-profit / Charity / Government |
Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Idea Creation | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
SOOHYEON SON | DAEHONG COMMUNICATIONS | Copywriter |
At a time of increasing plastic use and increasing environmental pollution, Greenpeace, a nonprofit organization, launched a 'not plastic or plastic" campaign. This was to encourage people to recognize and practice the indiscriminate use of plastic. Through intuitive visuals, we expressed that our little practice could save the ocean.
"TO PLASTIC OR NOT TO PLASTIC WHAT IS YOUR CHOICE?" Our choices change the fate of the ocean.