DOLPHIN

TitleDOLPHIN
BrandGREENPEACE
Product / ServicePUBLIC SERVICE/SOCIAL AWARENESS CAMPAIGN
CategoryA10. Not-for-profit / Charity / Government
EntrantDAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Idea Creation DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA

Credits

Name Company Position
SOOHYEON SON DAEHONG COMMUNICATIONS Copywriter

Cultural/Context information for the jury

At a time of increasing plastic use and increasing environmental pollution, Greenpeace, a nonprofit organization, launched a 'not plastic or plastic" campaign. This was to encourage people to recognize and practice the indiscriminate use of plastic. Through intuitive visuals, we expressed that our little practice could save the ocean.

Translation. Provide a full English translation of any text.

"TO PLASTIC OR NOT TO PLASTIC WHAT IS YOUR CHOICE?" Our choices change the fate of the ocean.