ALICE

TitleALICE
BrandPENGUIN RANDOM HOUSE NORTH ASIA
Product / ServicePENGUIN BOOKS
CategoryA08. Media / Entertainment
EntrantCHEIL WORLDWIDE HONG KONG, HONG KONG SAR
Idea Creation CHEIL WORLDWIDE HONG KONG, HONG KONG SAR
Idea Creation 2 CHEIL WORLDWIDE BEIJING, CHINA
Media Placement CHEIL WORLDWIDE HONG KONG, HONG KONG SAR
Production CHEIL WORLDWIDE HONG KONG, HONG KONG SAR
Production 2 CHEIL WORLDWIDE BEIJING, CHINA

Credits

Name Company Position
Paul Chan Cheil Worldwide Hong Kong Chief Creative Officer
Wei Xu Cheil Worldwide Beijing Creative Director
Lili Jiang Cheil Worldwide Hong Kong Creative Director
Ivan Au Cheil Worldwide Hong Kong Creative Director
Ivan Au Cheil Worldwide Hong Kong Creative Director
Tengtao Yuan Cheil Worldwide Beijing Art Director
Zhengsong Qi Cheil Worldwide Beijing Art Director
Changming Yang Cheil Worldwide Beijing Art Director
Paul Chan Cheil Worldwide Hong Kong Chief Creative Officer
Wei Xu Cheil Worldwide Beijing Creative Director
Lili Jiang Cheil Worldwide Hong Kong Creative Director
Yuhan Zhao Cheil Worldwide Beijing Copywriter
Agnes Ho Cheil Worldwide Hong Kong Copywriter
Xiaoshan Zheng Cheil Worldwide Beijing Copywriter
Suyuan Xu Cheil Worldwide Beijing Copywriter
Junli Hu YOWILL Illustrator
Denise Chan Cheil Worldwide Hong Kong Project Manager
Nancy Nan Cheil Worldwide Beijing Project Manager

Cultural/Context information for the jury

LOSE YOURSELF IN A BOOK. There’s nothing like losing yourself in a book. To capture the magic of reading, classic books form doors to magical worlds.

Translation. Provide a full English translation of any text.

LOSE YOURSELF IN A BOOK.