Title | GOOD COUPLE DAY |
Brand | ASAHI KASEI HOMES CORPORATION |
Product / Service | BRANDING FOR ASAHI KASEI HOMES |
Category | B01. Innovative Use of Print |
Entrant | ASAHI KASEI HOMES CORPORATION Tokyo, JAPAN |
Idea Creation | NIKKEI INC. Tokyo, JAPAN |
Media Placement | NIKKEISHA Tokyo, JAPAN |
Production | KIGO INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Taizo Kirihara | KiGO inc. | Producer |
Yasuyuki Yanagihara | KiGO Graph inc. | Art Director |
Satoshi Asada | zerohour | Copywriter/Planner |
Kenshi Kurahara | elloy | Producer |
Takeshi Yamada | Nikkei, Inc. | Producer |
In Japanese, November 22 can be pronounced “ii fufu”, which also means “good married couple”. While every couple is different, everyone knows the marriage relationship is important. The theme of this newspaper ad is for husbands and wives to overcome relationship hurdles and take the time to face each other using waltz steps in the ad.
夫婦で向き合おう Enjoy each other's company. --- 11月22日 November 22 いい夫婦の日 Good Couple Day --- 考えよう。答えはある。 ヘーベルハウス There's always an answer. Hebel Haus