GOOD COUPLE DAY

TitleGOOD COUPLE DAY
BrandASAHI KASEI HOMES CORPORATION
Product / ServiceBRANDING FOR ASAHI KASEI HOMES
CategoryB01. Innovative Use of Print
EntrantASAHI KASEI HOMES CORPORATION Tokyo, JAPAN
Idea Creation NIKKEI INC. Tokyo, JAPAN
Media Placement NIKKEISHA Tokyo, JAPAN
Production KIGO INC. Tokyo, JAPAN

Credits

Name Company Position
Taizo Kirihara KiGO inc. Producer
Yasuyuki Yanagihara KiGO Graph inc. Art Director
Satoshi Asada zerohour Copywriter/Planner
Kenshi Kurahara elloy Producer
Takeshi Yamada Nikkei, Inc. Producer

Cultural/Context information for the jury

In Japanese, November 22 can be pronounced “ii fufu”, which also means “good married couple”. While every couple is different, everyone knows the marriage relationship is important. The theme of this newspaper ad is for husbands and wives to overcome relationship hurdles and take the time to face each other using waltz steps in the ad.

Translation. Provide a full English translation of any text.

夫婦で向き合おう Enjoy each other's company. --- 11月22日 November 22 いい夫婦の日 Good Couple Day --- 考えよう。答えはある。 ヘーベルハウス There's always an answer. Hebel Haus